Strategic Communications | Today at Elon | 福利亚洲国产精品 /u/news Thu, 17 Sep 2026 20:50:48 -0400 en-US hourly 1 Pistoia Basket welcomes inaugural cohort of Elon students /u/news/2026/09/14/pistoia-basket-welcomes-inaugural-cohort-of-elon-students/ Mon, 14 Sep 2026 12:52:22 +0000 /u/news/?p=1056048 Elon students at Pistoia Basket's arena in Italy
福利亚洲国产精品鈥檚 inaugural cohort of students participating in the new Pistoia Basket experience joins club President Joseph Mark David and other team officials on the court at LumoSquare, the organization鈥檚 3,835-seat arena. The five students were welcomed to Pistoia on Sept. 7 and will spend the fall semester gaining hands-on experience with the professional Italian basketball organization. All photos courtesy of Pistoia Basket.

A new chapter in 福利亚洲国产精品鈥檚 global sport education programming officially began Sept. 7 in Pistoia, Italy.

Five Elon students arrived in the Tuscan city as the inaugural cohort participating in the university鈥檚 partnership with Lumos Pistoia Basket 2000, a professional basketball organization, and the Accademia Europea di Firenze (AEF). Their arrival was marked by a from the club as the students prepare to begin a semester combining study abroad with hands-on experience in the professional sport industry.

Elon student greeting Pistoia Basket President Joseph Mark David
Olivia Tichnor ’28 (center), a marketing major and sport management minor, introduces herself to Pistoia Basket President Joseph Mark David. Also pictured are Robbie Pataky ’28 (far left) and Max Edelstein ’28 (middle right).

As part of their initial visit, the students explored Pistoia鈥檚 historic center before making their way to LumoSquare, the 3,835-seat home of Pistoia Basket and a growing community hub. Accompanied by Professor Marco Bracci and Elisabetta Santanni, academic director of AEF/福利亚洲国产精品 in Florence, the group toured the facility, met members of the club staff, and received a personal welcome from Pistoia Basket President Joseph Mark David.

The visit offered the students their first look at the organization, where they will soon become part of the day-to-day operations. Beginning in mid-September, they will work alongside Pistoia Basket staff on projects involving sport management, marketing and social media.

鈥淭his experience is over a year in the making and couldn’t have come together without the amazing work of our partners at AEF, especially Elisabetta Santanni and Marco Bracci,鈥 said David Bockino, professor of sport management. 鈥淎s we launch the partnership this semester, we’re already discussing how to make it accessible to more students moving forward. The reception on campus has been great 鈥 we have students lining up to participate in the future.鈥

A global professional experience

Announced last fall, Elon鈥檚 partnership with AEF and Pistoia Basket was developed in collaboration with the Department of Sport Management to expand experiential learning opportunities for students studying in Florence. It combines two hallmarks of an Elon education 鈥 global engagement and professional experience 鈥 placing students inside a European professional sport organization while they study abroad.

Elon students talk with Pistoia Basket staff.
As part of the Sept. 7 introduction, members of the Pistoia Basket staff and Elon students gather around a meeting table.

鈥淭his experience was the logical next step as Elon grows its sport-related experiences,鈥 Bockino said. 鈥淎s a university, we’re great at study abroad and at helping our students get internships. Why not put those two together? When these students eventually hit the job market, they’ll arrive with a true resume differentiator: an internship with a professional Italian basketball club that allows them to better understand sport from a global perspective.鈥

As part of a mentored, two-credit internship with Pistoia Basket, students will spend approximately 10 hours each week gaining practical experience in event operations, fan engagement, marketing, communications and social media. Their responsibilities will be tailored to their academic backgrounds and professional interests.

Elon student Amelia Weaver 鈥28 visits Pistoia Basket.
Amelia Weaver 鈥28, a sport management and media analytics double major, looks on during an introductory meeting with Pistoia Basket staff members.

For example, students interested in media analytics may evaluate the club鈥檚 social media performance, while students studying sport management or strategic communications will work to increase Pistoia Basket鈥檚 visibility among college students studying abroad in Florence. Participants will also meet regularly with accompanying professors and complete applied and reflection-based assignments.

The cohort will also contribute to a video storytelling project designed to introduce Pistoia Basket to new audiences in the United States. Funded by the Elon Innovation Council and coordinated through Elon鈥檚 Sports Media Lab and Elon Sports Vision, the project will use footage captured by the students to tell the story of Pistoia鈥檚 2026-27 season. According to Bockino, the resulting videos are expected to appear on Elon social media channels and during Elon Athletics broadcasts.

This fall鈥檚 inaugural cohort includes Robbie Pataky ’28, a strategic communications major; Amelia Weaver ’28, a sport management and media analytics double major; Riley Greenwald ’28, a sport management major; Olivia Tichnor ’28, a marketing major; and Max Edelstein ’28, a sport management major.

]]>
Qian Xu examines how expectations shape interactions with AI /u/news/2026/08/24/qian-xu-examines-how-expectations-shape-interactions-with-ai/ Mon, 24 Aug 2026 13:37:48 +0000 /u/news/?p=1054020

Qian Xu, professor of strategic communications and A.J. Fletcher Professor, speaks to a fall 2025 class at 福利亚洲国产精品
Qian Xu, professor of strategic communications and A.J. Fletcher Professor, speaks to a fall 2025 class in Dwight C. Schar Hall.

Qian Xu, professor of strategic communications and A.J. Fletcher Professor, collaborated with Cheng Chen, assistant professor at Oregon State University, on a study examining how AI conversational styles interact with users鈥 expectations of the roles AI should play.

A headshot of Qian Xu
Qian Xu

Their article, 鈥溾 was recently published in Behaviour & Information Technology, a peer-reviewed academic journal that focuses on human-centered information technology.

The experiment randomly assigned 137 college students to one of three Microsoft Copilot conversational styles of Copilot 聽鈥撀燾reative, balanced or precise 鈥撀燼nd measured which role they expected the tool to fulfill: co-author, creator, curator or converser. Participants then completed at least three rounds of interaction with Copilot to develop a strategic plan addressing a public health issue in their home county.

Key findings include:

  • Copilot鈥檚 conversational style affected the readability and linguistic features of its responses, including the use of words associated with analytical thinking and authenticity.
  • Users adapted their writing based on Copilot鈥檚 conversational style, particularly in the readability of their prompts.
  • Users and Copilot showed linguistic alignment in emotional tone and clout across all three conversational styles but diverged in analytical thinking.
  • Mismatches between Copilot鈥檚 conversational style and users鈥 expectations of its role reduced perceived credibility and relevance of its responses.

“AI conversational style is more than a matter of preference. What matters is how well the style fits the roles users expect AI to play,鈥 Xu said. The findings point to opportunities for more adaptive AI interfaces that adjust conversational style based on users鈥 expectations and tasks.

Behaviour & Information Technology聽is an international peer-reviewed Taylor & Francis journal covering the human aspects of information technology, including usability, user experience, human-computer interaction and human-centered design.

]]>
Amanda Gibson 鈥21 named PRNEWS 2026 Person of the Year honoree /u/news/2026/08/17/amanda-gibson-21-named-prnews-2026-person-of-the-year-honoree/ Mon, 17 Aug 2026 12:30:37 +0000 /u/news/?p=1053314 , director of public relations and business development at Hannah Cranston Media (HCM), has been named a , earning recognition in the publication鈥檚 Ones to Watch category.

Amanda Gibson 鈥21, director of public relations and business development at Hannah Cranston Media and a 2026 PRNEWS Person of the Year honoree.
PRNEWS recognized Amanda Gibson 鈥21 among the public relations industry鈥檚 rising professionals.

The annual recognition honors emerging public relations professionals making their mark on the industry in the early stages of their careers. For Gibson, the recognition gave her a chance to appreciate how much she and HCM have grown in a relatively short time.

鈥淧RNEWS is one of the most respected platforms in the industry, so it鈥檚 an honor to be recognized,鈥 Gibson said. 鈥淚鈥檝e spent the past few years watching Hannah Cranston Media grow from a team of three to a team of more than 20, and most days I鈥檓 too deep in pitching and problem-solving to stop and think about how far we鈥檝e come.鈥

While Gibson has built her career in public relations, many of the skills that guide her work today were developed through her experiences as a journalism major at Elon.

The Honors Fellow was heavily involved with Elon News Network as an anchor and multimedia journalist, while also participating other immersive experiences like FreshTV. Those opportunities helped establish a foundation in storytelling that she continues to draw upon while working on the public relations side of the media industry.

鈥淓lon gave me a passion for storytelling and a tenacious curiosity, both essential to my career,鈥 Gibson said. 鈥淲orking as a reporter and anchor with ENN taught me what it takes to build a good story, and what makes people actually connect with one 鈥撀爐he human element has to come first.鈥

That journalism background, Gibson said, has proved especially valuable as she develops stories and works directly with reporters.

A screenshot of the PRNews website.
Gibson was one of eight individuals recognized in the Ones to Watch category.

鈥淚t鈥檚 shaped how I think about what a good story looks like and made me a better resource to the journalists I work with today,鈥 she said.

Following graduation, Gibson spent three years with Jennifer Bett Communications before joining HCM in early 2024 as senior manager of public relations. She was promoted to director of public relations and business development six months later.

In her current position, Gibson oversees the agency鈥檚 consumer packaged goods, women鈥檚 health and wellness client roster, with responsibilities spanning client strategy and media relations. Her work can range from developing pitch strategies with colleagues to staffing events with reporters and cultivating media relationships. 鈥淢y job changes shape depending on the week 鈥 which is one of the best parts,鈥 she said.

Gibson credits much of her professional growth to learning the importance of surrounding herself with people committed to their work and to one another.

鈥淏et on people over playbooks. In an industry built on relationships, we can teach anyone to write a pitch or find the right story 鈥 but working alongside people who are passionately determined and hungry to see their teams succeed is an irreplaceable, unteachable quality.鈥

鈥 Amanda Gibson 鈥21

Gibson also points to retired Elon faculty members Rich Landesberg and Glenn Scott as influential mentors. She credits Landesberg with instilling a respect for journalism鈥檚 ability to serve communities, an outlook that has influenced the brands and people she chooses to work with. Her research with Scott examining how stories are told around major events also continues to inform her approach to identifying stories and perspectives that might otherwise be overlooked.

Those lessons, along with the relationships she developed during her undergraduate years, remain important to Gibson five years after graduating.

鈥淏eyond the classroom, the friendships and mentors I found at Elon continue to be a bedrock of both my life and my career,鈥 Gibson said, 鈥淚鈥檓 endlessly grateful for my time Under the Oaks.鈥

]]>
Elon Comm faculty earn honors, showcase research at 2026 AEJMC Conference /u/news/2026/08/12/elon-comm-faculty-earn-honors-showcase-research-at-2026-aejmc-conference/ Wed, 12 Aug 2026 18:18:46 +0000 /u/news/?p=1052948 福利亚洲国产精品 professors Shanetta Pendleton, left, and Michele Lashley present research on AI chatbots in public relations education at the 2026 AEJMC Conference.
School of Communications faculty members Shanetta Pendleton (left) and Michele Lashley present their research on custom AI chatbots in public relations education at the 2026 AEJMC Conference in New Orleans. Their work earned second place in the Teaching Paper Competition.

School of Communications faculty members earned research and teaching honors and shared their expertise on topics ranging from artificial intelligence and internships to mentorship and First Amendment issues at the .

Elon professors Shanetta Pendleton (left) and Michele Lashley
Shanetta Pendleton (left) and Michele Lashley

Held Aug. 5-8 in New Orleans, the conference brought together journalism and mass communication educators and scholars from around the world to present research, exchange ideas and explore emerging issues across the communications field.

Several Elon faculty members were recognized for their work during the conference.

Shanetta Pendleton and Michele Lashley, assistant professors of strategic communications, earned second place in the Teaching Paper Competition for their research, 鈥淓xploring the Perceived Efficacy of Custom AI Chatbots in Public Relations Education.鈥 Their study explored how course-specific AI chatbots can serve as instructional supports in undergraduate communications courses, providing students with additional opportunities for formative feedback and iterative learning. The findings highlight the potential for thoughtfully designed AI tools to complement classroom instruction by helping students refine their work and deepen their learning while encouraging responsible and ethical AI use.

Elon professors Qian Xu (left) and Jenny Jiang
Qian Xu (left) and Jenny Jiang

Qian Xu, professor of strategic communications and A.J. Fletcher Professor, and Jenny Jiang, associate professor of visual communication, were recognized during the Internships and Careers Interest Group鈥檚 Top Refereed Research Paper Session. They presented 鈥淎I in Media Analytics Job Postings: A Computational Analysis of AI Mentions, Expectations, and Semantic Networks,鈥 a study analyzing more than 5,400 media analytics job postings to examine how AI is mentioned, framed and structurally embedded in job descriptions.

Presentations and panels

Elon faculty also contributed to research and teaching sessions examining mentorship, internships, emerging technologies, workplace experiences and First Amendment concerns.

  • Israel Balderas,聽assistant professor of journalism, served as a panelist for 鈥淐ompelling Faith: The Growing Tensions between the Free Speech, Free Exercise, and Establishment Clauses of the First Amendment.鈥 The panel examined how recent Supreme Court rulings are reshaping debates over religious expression, compelled speech and civil rights in schools and universities. Balderas also moderated 鈥淒isrespected and Derailed: Women of Color Journalists Covering the Trump Administration,鈥 a research panel examining the experiences of women of color journalists covering the administration.
  • Vanessa Bravo speaks during an AEJMC teaching panel alongside Maria De Moya, Carolyn Walcott and Mia Moody.
    Vanessa Bravo (second from left), professor of strategic communications, participates in the 鈥淢entoring Minoritized Students and Fostering Resilient Young Professionals鈥 teaching panel at the 2026 AEJMC Conference. Joining Bravo are moderator Maria De Moya of the University of Tennessee, Knoxville, and panelists Carolyn Walcott of Clayton State University and Mia Moody of Baylor University.

    Vanessa Bravo, professor of strategic communications,聽served as a panelist for the teaching session 鈥淢entoring Minoritized Students and Fostering Resilient Young Professionals,鈥 which examined how faculty can mentor and support students from historically underrepresented backgrounds. Bravo also served as a discussant for 鈥淢edia, Vulnerability, and Empowerment: How Mediated Spaces Both Endanger and Support Marginalized Groups鈥 and moderated the International Communication Division teaching panel 鈥淕lobal Inclusivity in Comparative Research: Experiences and Reflections.鈥

  • Hal Vincent, associate teaching professor of strategic communications, moderated a research panel session, 鈥淪potlight: Research Scholars Exchange,鈥 and served as a discussant for multiple refereed research paper sessions. He also moderated the members鈥 meeting for the Internships and Careers Interest Group.
  • Qian Xu and former Elon Comm faculty member Chris Chen presented 鈥淐ustomizing Communication Styles in Claude: Control Benefits, Cognitive Cost, and Task-Dependent Effects鈥 during a scholar-to-scholar refereed research paper session on AI and relationships. Their research examined how different levels of customization and task type influence psychological responses in human-AI interaction and perceptions of AI-generated output.
]]>
Internship Spotlight: Alex Arrasmith 鈥28 gains agency experience at McKinney /u/news/2026/07/02/internship-spotlight-alex-arrasmith-28-gains-agency-experience-at-mckinney/ Thu, 02 Jul 2026 13:54:05 +0000 /u/news/?p=1050918 Four years ago, got an early glimpse into agency life while shadowing employees at , a Durham-based advertising agency. This summer, he returned to the firm not as an observer, but as one of 10 interns selected from a pool of more than 2,000 applicants for the agency’s highly competitive internship program.

Elon student stand in McKinney's contemporary office space.
Alex Arrasmith 鈥28, a strategic communications major, is spending the summer at McKinney in Durham, where he is gaining hands-on experience as a strategy and account intern. Photos courtesy of Arrasmith.

The strategic communications major is serving as a strategy and account intern, where he rotates between McKinney鈥檚 strategy and account teams. With a few weeks of the internship behind him, Arrasmith said the transition has been seamless thanks to the strong sense of community at the agency.

鈥淓veryone here is so welcoming,鈥 Arrasmith said. 鈥淓ven though I’m the youngest person both in the agency and in my internship class, I don’t feel out of place.鈥

Arrasmith said McKinney has been on his radar for years. After his early exposure to the agency, he regularly checked the company’s internship page in hopes of one day earning a spot in the program.

As an account management and strategy intern, Arrasmith helps bridge communication between the agency and its clients. While the role has introduced new challenges, he arrived with a foundation built through classroom experiences and leadership roles at Elon.

For the past two years, Arrasmith has been involved with Elon’s student-run communications agency.

Four Elon students stand shoulder to shoulder.
Arrasmith (second from right) credits his experience with Live Oak Communications, Elon’s student-run communications agency, with helping him develop the skills and confidence to thrive during his summer internship.

Arrasmith has served as an account supervisor with Live Oak and credits the organization for preparing him for the fast-paced agency environment.

鈥淚 feel I have a good grasp of what’s going on and what people are talking about,鈥 he said.

While familiar with agency work, Arrasmith said the internship has broadened his understanding of how different departments collaborate to serve clients.

He’s also gained exposure to an industry he knew little about before arriving at McKinney. Working with the agency’s health division has required him to learn healthcare terminology, pharmaceutical companies and industry-specific concepts.

Student interns pose for a group photo at McKinney.
Arrasmith (back row, third from right) joins fellow members of McKinney’s 2026 Summer Internship Program. These 10 interns were selected from more than 2,000 applicants.

鈥淚 didn’t know anything about health or pharma, so it’s been a lot of just taking the time afterward to educate myself,鈥 he said.

Despite the learning curve, Arrasmith said the experience has reinforced the value of curiosity and continuous learning.

鈥淚 found great success in just always asking questions, always wanting to learn the most I can about a subject, because that shows people that you are interested, you’re engaged, and you actually care about what you’re doing,鈥 he said.

As he enters his third year at Elon, Arrasmith hopes to leave the internship with meaningful relationships across the agency, developing a network he can lean on for guidance. To make that happen, he has set a personal goal of taking at least 10 colleagues out to lunch before the summer ends.

]]>
EJP offers a 鈥榯wo-week crash course鈥 in journalism /u/news/2026/06/30/ejp-offers-a-two-week-crash-course-in-journalism/ Tue, 30 Jun 2026 13:21:39 +0000 /u/news/?p=1050728 Three EJP students and mentor Blair Mitchell handle a camera on Elon's campus
During the first week of the Emerging Journalists Program Immersion experience, Blair Mitchell 鈥29 (with camera), a journalism and strategic communications double major, offers direction to several nearby EJP students. Pictured (from left) are Yashika Jagadeesh, Mitchell, Sara Anderton and Laszlo Dworkin.聽The EJP cohort’s 18 high school students hailed from eight states.

Some lessons start with a lecture. Others begin with a camera in hand, a deadline looming, and a story waiting to be told.

That’s how Blake Pierre-Louis described his experience in 福利亚洲国产精品’s Emerging Journalists Program, where the rising senior from Rochester, New York, joined 17 other high school students for a 12-day immersive journalism experience.

An EJP student sits at an anchor desk
Bao Nguyen, a rising senior from Sacramento, California, takes a few anchor reps during the EJP News broadcast, recorded on June 24.

“It was like a two-week crash course in everything you might need to know if you’re getting into journalism,” Pierre-Louis said. “It’s a great opportunity to get hands-on experience and actually learn by doing instead of sitting in a classroom. You get to actually go out, apply concepts and use what you鈥檝e learned.”

During the residential program, which ran June 15-26, the students worked as members of a functioning newsroom while reporting on stories on and off campus. Their assignments took them to the North Carolina State Capitol, the International Civil Rights Center & Museum in Greensboro and the Winston-Salem Dash, while media tours introduced them to journalists at WUNC News and ABC11 WTVD-TV. They also produced professional web stories, a newspaper and a television news broadcast.

.

“We had an incredibly cohesive and collaborative group of students join us on campus this summer,” said Colin Donohue, assistant professor of journalism and EJP program director. “They were diligent and enterprising and intrepid. As important, they were generous and kind. They possess tremendous potential, and I look forward to seeing them apply their skills in their hometowns and in their schools.”

A female student holds a microphone
Caroline Cordon, a rising senior at Alamance-Burlington Early College, practices a stand-up interview during a June 16 workshop.

Led by Donohue and Kelly Furnas, EJP curriculum coordinator and associate teaching professor of journalism, students quickly moved from classroom instruction to real-world reporting.

For Thailik McCormick, a rising senior at Central Carolina Academy in Sanford, North Carolina, the experience built on the foundation he established as a founding member of his school’s broadcasting program.

“EJP does a really good job of throwing a lot at you, but then also making sure that you can apply these things really quickly, so you can retain them,” McCormick said. “I was presented with the information, and then immediately told to go apply it.”

The experience also expanded his vision for what his future might hold.

A student smiles as Bryan Baker fixes a microphone
Bryan Baker, director of technology, operations and multimedia projects, preps a microphone for EJP student Amirah Williams during the EJP News broadcast. Williams is a rising senior at the Adobe Digital Media Academy at Middle Creek High School in Apex, North Carolina.

“Two weeks ago, I might have told you I鈥檇 study entrepreneurship or accounting, but now I’m really looking into public relations or marketing 鈥撀燼nd use the hard skills that I’ve worked on here and translate them into a field of my choice,” McCormick said.

Aly McFadden, a rising senior from Clark, New Jersey, said one of the most memorable experiences came while producing a full-fledged television newscast, where students were trusted with everything from anchoring and audio work to directing and producing.

“Everybody in that room made us feel like we were professionals,” McFadden said. “Even if I made a mistake, everybody made me feel like it was OK. It was such an interesting collaboration of people that you’ve known for two weeks who are all using their skills together to create one big production.鈥

EJP students at ABC11's anchor desk.
During the cohort’s June 17 visit to ABC11 (WTVD), the ABC-owned television station in Durham, EJP students Kadin Crawford and Alesandra McFadden talk with meteorologist Cruz Medina.

McFadden said working alongside classmates from across the country became one of the most rewarding aspects of her time at Elon.

“It’s really eye-opening to see so many people have so many different life experiences,” she said. “Being in a room with people who are just as passionate about journalism as you are is incredibly motivating. I can’t wait to see them on the news or read their articles.”

Established in 2021, the Emerging Journalists Program introduces high school students interested in journalism and media careers through immersive, experiential learning. Students earn four hours of college credit and are paired with Elon student mentors who continue to provide guidance after the program concludes.

Colin Donohue talks as Kelly Furnas looks on.
EJP leaders Colin Donohue (forefront) and Kelly Furnas guided the fifth Emerging Journalists Program Immersion cohort through 12 days of reporting, collaboration and mentorship.

This year, a record 52 students from across the country applied to the program, with all applicants invited to participate in the virtual Exposure experience before 18 students were selected for the on-campus Immersion cohort.

Donohue also credited School of Communications students Charlie Crum 鈥28, Blair Mitchell 鈥29 and Emma Perman 鈥29 for serving as strong counselors and mentors throughout the experience.

“EJP is one of the most professionally fulfilling experiences I’ve participated in,” Donohue said. “I hope a year from now we can celebrate a sixth cohort.”

The EJP students throw their scripts in the air.
The 2026 Emerging Journalists Program cohort celebrates the conclusion of its EJP News broadcast with the program’s traditional ceremonial script toss 鈥 a fitting finale to 12 days of reporting, storytelling and collaboration.
]]>
Health communications students develop campaigns for Cone Health prenatal program /u/news/2026/06/05/health-communications-students-develop-campaigns-for-cone-health-prenatal-program/ Fri, 05 Jun 2026 17:49:13 +0000 /u/news/?p=1049716 Elon students in a McEwen Communications Building classroom
Students in Professor Julie Lellis鈥 Senior Seminar in Health Communications share recommendations developed through a semester-long partnership with Cone Health鈥檚 CenteringPregnancy program during final presentations on May 15.

Before they could create communications campaigns, students in Professor Julie Lellis鈥 Senior Seminar in Health Communications spent time listening.

They listened to physicians and midwives. They listened to expectant mothers. And they listened to the stories behind the data as part of a partnership with Cone Health’s program that challenged students to address real-world maternal health communication needs.

Emmy Beauvais 鈥26 points at a classroom screen.
Emmy Beauvais 鈥26 described the semester-long partnership as one of the most meaningful experiences of her time at Elon.

Those conversations and observations laid the foundation for the students’ semester-long projects. Working with the Cone Health Center for Women’s Healthcare at MedCenter for Women, students developed strategic communications campaigns aimed at increasing enrollment, improving retention and expanding awareness of the program among patients and healthcare providers.

As part of the partnership, students worked directly with healthcare professionals, including Dr. Kim Newton, founder and lead physician of Mom+Baby Combined Care, and Virginia Smith, CenteringPregnancy coordinator. Several students also attended the North Carolina and Virginia Centering Consortium, gaining firsthand insight into the impact of group prenatal care on maternal and infant health outcomes. During Finals Week, students presented their campaigns to Newton and Smith, who visited Elon鈥檚 campus.

CenteringPregnancy is an evidence-based model of group prenatal care that combines health assessments, education and peer support. Research has shown the approach can improve maternal and infant health outcomes while helping reduce disparities in care. At the MedCenter for Women in Greensboro, many participants are covered by Medicaid, and the clinic serves uninsured and underinsured patients throughout the region.

“The Elon students were a great part of our team,” Newton said. “They took the time to understand and engage with CenteringPregnancy and really captured how the group care feels different and meets people where they are. Their presentations were impressive to say the least and also provided our team with a roadmap for how to ensure our work to expand Centering feels cohesive and genuine.”

Cayce Becker 鈥26 leans on a McEwen classroom wall.
Cayce Becker 鈥26 (right) and her classmates present their team鈥檚 recommendations for Cone Health鈥檚 CenteringPregnancy program on May 15.

For Emmy Beauvais 鈥26, a strategic communications major with minors in health communications and business administration, the project demonstrated how classroom learning can translate into community impact.

“Participating in the Health Comm Senior Seminar class 鈥 and working with Virginia and Dr. Newton 鈥 was one of the most meaningful experiences of my time at Elon,” Beauvais said. “Unlike classroom projects, this project gave us the opportunity to develop and present a real communications campaign for an actual client. We did this through research-backed goals, objectives and strategies, and tangible deliverables that could be implemented in practice.”

Beauvais said attending the regional consortium early in the semester helped shape the team’s work and deepen her understanding of maternal healthcare challenges and opportunities.

“Overall, this experience showed me what it looks like to create work that extends beyond the classroom and truly can make a meaningful impact on a community,” she said.

Alina Merchant stands at a computer in McEwen.
Alina Merchant 鈥26 listens to feedback from Virginia Smith (foreground), CenteringPregnancy coordinator, and Dr. Kim Newton, founder and lead physician of Mom+Baby Combined Care.

The course also received a Community Partnership Initiative Grant from Elon’s Kernodle Center. The grant helped Centering providers purchase educational supplies for participants, while students assembled Baby Go! Bags filled with diapers, wipes, burp cloths and other newborn essentials for expectant mothers.

Lellis, who directs the health communications minor, said the partnership allowed students to see both the personal and systemic dimensions of healthcare communication.

“Students experienced everything from the joy of hearing a baby’s heartbeat to the heartache of exploring the realities of health disparities in maternal care,” Lellis said. “They learned how Centering is changing outcomes and making a direct impact on the lives of pregnant women in our local area.”

Lellis explained that the experience challenged students to translate research and data into actionable communications strategies for a community partner.

“Students learned how to generate insights based on data and turn those insights into creative strategies that inform audiences and motivate them to act,” she said.

 

]]>
New Elon Journal issue highlights research on TikTok and television /u/news/2026/06/02/new-elon-journal-issue-highlights-research-on-tiktok-and-television/ Tue, 02 Jun 2026 12:57:17 +0000 /u/news/?p=1049420 The spring 2026 edition of the Elon Journal of Undergraduate Research in Communications features eight student research papers examining topics such as TikTok culture, television fandom, media representation and tourism framing 鈥 continuing the publication鈥檚 longstanding focus on undergraduate scholarship in journalism, media and communications.

The cover of the spring 2026 Journal with thumbnail images
The cover of the spring 2026 issue of the Elon Journal of Undergraduate Research in Communications.

Several of this semester鈥檚 studies center on TikTok and the platform鈥檚 growing influence on media consumption, identity and audience behavior. 鈥淭he emphasis on TikTok underscores its increasing prominence in today鈥檚 media landscape,鈥 journal editor Harlen Makemson wrote in his introduction to the issue.

Among the featured studies, strategic communications major Kyra Briggs examines how TikTok users responded to the Idaho college student murders, analyzing emotional expression, narrative construction, misinformation and collective sensemaking on the platform. Fellow strategic communications major Avery Ferguson explores how women ages 18 to 25 perceive the 鈥渃lean girl aesthetic鈥 on TikTok and how it influences their well-being, self-esteem and lifestyle choices. Elizabeth Walker, another strategic communications major, analyzes 100 TikTok videos to examine how Gen Z users expressed nostalgia, emotional memory and generational identity through references to 2016.

Several students investigated the relationship between television, fandom and audience participation. Delaney Guidi, a communication design major, studies how popular film franchises borrow principles from sports merchandising to create team identification, while also examining how fan-made merchandise attempts to establish authenticity. Sport management major Shelby Keel looks into how institutional framing and participatory fan discourse elevated the reality television phenomenon 鈥淪candoval鈥 into a culturally and commercially significant media event.

Additional research focuses on representation and identity in television storytelling. Jenna Moylan, a cinema and television arts major, analyzes four contemporary animated television programs to study trans characters鈥 narrative roles, the centrality of transness and the visual legibility of character design. Strategic communications major Evelyn Ealey compares portrayals of the Strong Black Woman archetype in television series before and after 2000, finding that more contemporary programs tend to offer greater complexity and depth to those characters.

The issue also includes Halli Harwood鈥檚 examination of how three cruise lines frame port communities through excursion descriptions. The strategic communications major found that cruise lines often present selective portrayals of destinations that result in limited diversity, equity and inclusion representation.

鈥淭hese articles, produced in collaboration with faculty mentors, each represent exceptional achievements in undergraduate research,鈥 Makemson said.

To assemble the spring 2026 edition, Makemson worked with an editorial board of 21 School of Communications faculty who participated in a blind-review process to select the strongest submissions. Since launching in 2010, the Elon Journal has published 33 issues, with each research article on its own dedicated webpage.

Among more than 200 undergraduate research journals cataloged by the Council on Undergraduate Research, the Elon Journal remains one of the few focused exclusively on student work in journalism, media and communications.

]]>
Elon Communication graduates take next steps in careers, education /u/news/2026/06/01/elon-communication-graduates-take-next-steps-in-careers-education/ Mon, 01 Jun 2026 12:41:09 +0000 /u/news/?p=1048910 Madeline Bauman, Corporate Reputation Intern, APCO (Raleigh, North Carolina)

Emily Beauvais, Graduate Student, Northeastern University (Boston)

Nia Bedard, Graduate Student, 福利亚洲国产精品 (Elon, North Carolina)

Kiersten Bergman, Graduate Student, Georgetown University (Washington, D.C.)

Max Berkson, Media Intern, Carmichael Lynch (Philadelphia)

Aidan Blake, Digital Content Creator, Kaulig Racing (Kernersville, North Carolina)

Anna Brett Blinston, Media and Content Analyst, Big Valley Marketing

Merrie Byers, Graduate Student, North Carolina State University (Raleigh, North Carolina)

Coco Cameron, PR & Social Media Associate, Devaney & Associates (Owings Mills, Maryland)

Luke Carey, Head Coach, Seacoast United MA North (Andover, Massachusetts)

Aaron Chan, Production Specialist, Amazing Studios (Raleigh, North Carolina)

Alexa Citrin, Graduate Student, University of Edinburgh (Edinburgh, Scotland)

Delaney Dickinson, Social Media Manager, Works Design Group (Haddon Heights, New Jersey)

Ava D鈥橧nnocenzio, Graduate Student, Boston University (Boston)

Philip Doherty, Freelance Technical Director (Raleigh, North Carolina)

Julien and Liam Dupas pose after graduationJulien Dupas, Video Director, Discover Blind Spots (Burlington, North Carolina)

Liam Dupas, Video Director Co-Lead, Discover Blind Spots (Burlington, North Carolina)

Kaelyn Elien, Fellow, Bully Pulpit International (Washington, D.C.)

Anjolina Fantaroni, Reporter, WAFF 48 (Huntsville, Alabama)

Elliet Faust, Marketing & Operations Intern, Rise Social Partners

Avery Ferguson, Intern, Golin (New York)

Lila Goldberg, Project Manager, Mediaplanet (New York)

Jesse Gordon, Reporter, Sports Business Journal (Charlotte, North Carolina)

Sever Gregory, Graduate Student, University of Texas at Austin (Austin, Texas)

Rachel Holley, Reporter, WECT6 (Wilmington, North Carolina)

Daniel Jaeger, Agent Training Program, United Talent Agency (Los Angeles)

Shelby Keel, Golden Gopher Fund Intern, University of Minnesota-Twin Cities

Mira Maccarone, Graduate Student, Boston College (Boston)

Lucy McAfee, Graduate Student, Boston College (Boston)

Fiona McAllister, Media Rotation Program Fellow, Fox News (New York)

Morgan Minoff, Associate, ASC Advisors LLC (Stamford, Connecticut)

Maxine Motley, PR Intern, Jennifer Bett Communications (New York)

Tristin Oberg, Graduate Student, Montana State University (Bozeman, Montana)

Abraham Paley, Graduate Student, Saint Mary鈥檚 College of California (Moraga, California)

Max Quatroche, Graduate Student, John Wells Division of Writing for Screen & Television, University of Southern California (Los Angeles)

Hannah Riggs, Team Lead, HeadCount (New York)

Lexi Rogers, Graduate Student, University of North Carolina at Chapel Hill (Chapel Hill, North Carolina)

Hudson Sabiston, Graphic Designer, Cone Health Drawbridge Parkway (Greensboro, North Carolina)

Anabella Shpak, Graduate Student, Columbia University (New York)

Ben Solis, Sales, Grainger (Charlotte, North Carolina)

Benji Stern holds diplomaBenji Stern, Springboard Fellow, Brandeis Hillel (Waltham, Massachusetts)

Grace Stetler, PGA WORKS Fellow,聽PGA聽REACH聽Foundation (Philadelphia)

Evelyn Stuart, Recruiter, ALKU (Washington, D.C.)

Bernardo Vargas-Lopez, Co-Founder/Co-CEO, YAPA Global (Austin, Texas)

Erik Winikur, Management Accelerator Program, Concessions Manager, Aramark Sports & Entertainment (Washington, D.C.)

]]>
Shanetta M. Pendleton examines political bias and student belonging in new publication /u/news/2026/05/19/shanetta-m-pendleton-examines-political-bias-and-student-belonging-in-new-publication/ Tue, 19 May 2026 19:04:46 +0000 /u/news/?p=1047991 Shanetta M. Pendleton, assistant professor of strategic communications, published new research in聽the Howard Journal of Communications, examining how communication students experience support, isolation and identity during a period of diversity, equity and inclusion retrenchment in higher education.

Shanetta M. Pendleton headshot
Shanetta M. Pendleton

Pendleton鈥檚 article, 鈥,鈥 is available through Taylor & Francis Online.

Published in May, the study explores how journalism and communication students navigate questions of belonging, institutional support and identity as colleges and universities across the country reevaluate or scale back DEI initiatives. The research highlights the tensions students experience between feeling connected to their academic communities while also confronting isolation and uncertainty about institutional commitment to inclusion.

Pendleton, whose scholarship focuses on authenticity, relationship management and equity in strategic communications and higher education, said the project reflects her broader interest in how institutions shape relational dynamics and student experiences.

鈥淯nderstanding how students experience belonging during moments of institutional and cultural change is critical for communication educators and university leaders,鈥 Pendleton said. 鈥淭his research examines the complexities students face as they navigate identity, support and community in evolving educational environments.鈥

Pendleton joined 福利亚洲国产精品 in fall 2023. Her scholarship has appeared in several journals, including Public Relations Review, Journalism and Mass Communication Educator, Journal of Health Communication, Social Responsibility Journal and The Journal of Social Media in Society.

is a peer-reviewed academic journal focused on communication studies, media, culture and social issues. It is published by Howard University and is especially known for scholarship examining race, identity, representation, gender, politics and marginalized communities in media and communication.

]]>