Strategic Communications | Today at Elon | ��޹��Ʒ

Shanetta M. Pendleton examines political bias and student belonging in new publication

Tommy Kopetskie — Tue, 19 May 2026 19:04:46 +0000

Shanetta M. Pendleton, assistant professor of strategic communications, published new research in the Howard Journal of Communications, examining how communication students experience support, isolation and identity during a period of diversity, equity and inclusion retrenchment in higher education.

Shanetta M. Pendleton

Pendleton’s article, “,” is available through Taylor & Francis Online.

Published in May, the study explores how journalism and communication students navigate questions of belonging, institutional support and identity as colleges and universities across the country reevaluate or scale back DEI initiatives. The research highlights the tensions students experience between feeling connected to their academic communities while also confronting isolation and uncertainty about institutional commitment to inclusion.

Pendleton, whose scholarship focuses on authenticity, relationship management and equity in strategic communications and higher education, said the project reflects her broader interest in how institutions shape relational dynamics and student experiences.

“Understanding how students experience belonging during moments of institutional and cultural change is critical for communication educators and university leaders,” Pendleton said. “This research examines the complexities students face as they navigate identity, support and community in evolving educational environments.”

Pendleton joined ��޹��Ʒ in fall 2023. Her scholarship has appeared in several journals, including Public Relations Review, Journalism and Mass Communication Educator, Journal of Health Communication, Social Responsibility Journal and The Journal of Social Media in Society.

is a peer-reviewed academic journal focused on communication studies, media, culture and social issues. It is published by Howard University and is especially known for scholarship examining race, identity, representation, gender, politics and marginalized communities in media and communication.

What’s TikTok’s next campaign? Elon students have a few ideas

Tommy Kopetskie — Tue, 19 May 2026 15:21:12 +0000

Students in Professor Lee Bush’s Strategic Campaigns course prepare to present a semester-long TikTok communications campaign to Elon alumna Julia Denick ’15 inside a second-floor conference room in Schar Hall during finals week.

In the midst of finals week, inside a second-floor conference room in Schar Hall overlooking the Historic Neighborhood, ��޹��Ʒ seniors presented communications campaigns for one of the world’s most recognizable digital brands: TikTok.

The May 15 presentations marked the culmination of a semester-long partnership between students in Professor Lee Bush’s Strategic Campaigns course, TikTok and Elon alumna Julia Denick ’15, a brand partnerships manager in media and entertainment for the company. A second class taught by Bush shared its presentations remotely with Denick via Zoom a few days later.

Denick, a brand partnerships manager for media and entertainment at TikTok, traveled from New York City to hear students pitch campaigns.

Throughout the semester, students were challenged to think beyond TikTok’s identity as an entertainment platform and instead position it as a powerful marketing tool capable of driving discovery, engagement and purchasing decisions for brands and small businesses. For students, the project offered an opportunity to tackle the kind of real-world strategic communications challenge they may encounter after graduation.

“Elon gave me so much,” said Denick, explaining her decision to partner with current students. “This felt like a small way to give some of that back. I also remember being in their shoes and how much I would have loved working on a project like this.”

A 2015 graduate of the Martha and Spencer Love School of Business, Denick now works with NBCUniversal and other major media partners, helping brands develop creative and data-driven campaigns on TikTok.

Jack Sindone ’26 passes out materials to classmates before his group’s May 15 presentation for Denick.

“I’m responsible for building strategic partnerships with NBCU and helping them drive business results on TikTok,” Denick said. “Much of that work is blending creativity and data – advising on media strategy, measurement, creative and building custom campaigns around their biggest tentpole moments.”

Bush explained that the partnership challenged students to look beyond their everyday use of the platform and consider how brands strategically connect with audiences through TikTok.

“Students are, of course, prolific users of TikTok,” Bush said. “This was a great opportunity for them to experience the platform from a different perspective – that of a business or brand manager who needs to reach their customers through the platform.”

Bush said the project reflected the experiential learning focus that defines the Strategic Campaigns course, which serves as the capstone experience for strategic communications majors.

“We are so grateful to Julia for agreeing to be the client for not just one, but two Strategic Campaigns classes and for flying in from New York to see student presentations in person,” Bush said. “What a thrilling culminating experience for our graduating strategic communications seniors.”

Evelyn Ealey ’26, a double major in dance performance & choreography and strategic communications, presents as part of her five-person team.

For Tori Tyson ’26, one of those graduating seniors, the class project highlighted both the strategic thinking and collaboration required to develop a successful campaign.

“Our assignment was to work with TikTok to create a strategic campaign that repositioned the platform as more than just an entertainment app,” Tyson said.

Tyson noted that one of the most rewarding aspects of the semester was working alongside classmates who each brought different ideas and strengths to the campaign process.

“Everyone on our team brought different strengths, perspectives and ideas to the table, which made the project more creative and well-rounded overall,” Tyson said. “Teamwork played a huge role in our campaign, especially when it came to brainstorming, problem-solving and refining our ideas into one cohesive strategy.”

She also credited Bush with encouraging students to think creatively while maintaining a professional approach to client work.

Throughout the semester, Bush’s students developed TikTok campaigns designed to help brands and businesses better understand the platform’s marketing potential.

“Professor Bush created an environment that encouraged collaboration and pushed us to think more strategically and creatively throughout the semester,” Tyson said. “She gave us the confidence to take risks with our ideas while still guiding us in a professional and supportive way.”

The experience also challenged students to narrow broad research and ideas into focused, achievable strategies.

“TikTok is such a fast-moving platform with so many opportunities,” Tyson said, “so it took a lot of collaboration and problem-solving to create a campaign that was both creative and strategic.”

For Denick, the project reinforced the value of experiential learning opportunities before graduation and offered a meaningful way to give back to her alma mater.

“Group projects don’t end after college – life is one big group project,” she said. “And what better prep for post-grad than the real thing.”

Elon Comm honors faculty and staff, recognizes Anthony Hatcher’s retirement

Tommy Kopetskie — Mon, 11 May 2026 20:46:44 +0000

Anthony Hatcher (right), professor of journalism, receives applause during the school’s annual awards celebration on May 7 in Turner Theatre. Hatcher, who is retiring at the conclusion of the spring semester, has mentored generations of students since joining Elon in 2002. All photos by Ethan Wu’ 27.

As part of its annual awards ceremony, the School of Communications recognized several faculty and staff members for their outstanding contributions during the 2025-26 academic year. Held May 7 in Turner Theatre, the celebration honored individuals whose leadership, teaching, scholarship and service have helped shape the student experience and strengthen the school community.

“Today, we recognize our faculty and staff members – who are all outstanding. But each year some rise a bit above,” said Kenn Gaither, dean of the School of Communications.

The ceremony, which kicked off with a few dozen student awards, also included a special retirement recognition for Professor of Journalism Anthony Hatcher, who will conclude more than two decades of service to ��޹��Ʒ at the end of the spring semester.

The following summaries highlight the honored faculty and staff members, listed in presentation order. Ceremony photos are available on the school’s .

Outstanding Staff Member Award

Maggie Mullikin, Manager of Experiential Programs

The award recognizes a staff member of the School of Communications who contributes to the betterment and reputation of the school and its initiatives.

Maggie Mullikin (left), manager of experiential programs, stands with Dean Kenn Gaither after receiving the Outstanding Staff Member Award.

During his introduction of the staff award, Gaither praised Mullikin for the steady guidance and energy she brings to experiential learning across the School of Communications.

“Maggie plays a central role in helping our students make the most of their time at Elon,” Gaither said. “She helps students navigate ELRs, study-away opportunities, internships and career pathways, all while ensuring those experiences are meaningful, connected and, ultimately, transformative.”

Gaither highlighted Mullikin’s ability to bring people together, noting her close collaborations with faculty, departments, Career Services and campus partners to ensure experiential learning remains a defining part of the student experience.

One school staff member described Mullikin as someone who “lights up a room,” adding that “people gravitate toward her” because of the welcoming and genuine presence she brings to every interaction.

Gaither also emphasized Mullikin’s commitment to helping students pursue opportunities beyond campus — whether refining a resume, preparing for an interview, or connecting students with alumni and industry professionals.

“If experiential learning is the engine that drives the School of Communications, Maggie is one of the people making sure it runs smoothly,” Gaither said.

Excellence in Scholarship Award

Sydney Nicolla, Assistant Professor of Strategic Communications

This award recognizes a faculty member whose scholarly and creative work is of high quality and brings distinction to Elon.

Following the presentation of the Excellence in Scholarship Award, Sydney Nicolla (left), assistant professor of strategic communications, joins Dean Gaither.

In just a short time at Elon, Nicolla has built a research portfolio defined by both academic rigor and real-world relevance. For her growing body of work exploring how digital and social media can improve adolescent and women’s health, Nicolla was recognized with the school’s 2026 Excellence in Scholarship Award. Much of her research focuses on gender-based violence, using communication research to better understand how prevention efforts can connect with young audiences in meaningful and effective ways.

“Her work tackles complex, sensitive issues with both rigor and purpose — seeking not just to understand communication, but to use it as a tool for prevention and change,” said Gaither during his award presentation.

Since joining Elon in fall 2023, Nicolla has quickly established herself as a rising scholar with publications in leading journals, including the Journal of Health Communication, Nicotine & Tobacco Research, and the Journal of Adolescent Health.

Gaither highlighted Nicolla’s recent publication in Communication Research Reports, which examined how young people describe unwanted sexual experiences using responses from nearly 800 participants. By studying the language young adults use to discuss those experiences, the research offers insight into how prevention messaging can better resonate with its intended audiences.

Gaither commended Nicolla for scholarship that reflects Elon’s mission as a student-centered institution, noting the intentionality she brings to both her teaching and research.

“Sydney’s scholarship does exactly what we hope all great communication does,” Gaither said. “It listens carefully, speaks thoughtfully and works to make the world a little better.”

Inclusive Excellence Award

Lorraine Ahearn, Assistant Professor of Journalism

The award recognizes a faculty member who provides exceptional leadership in diversity, equity and inclusion and enhances DEI initiatives across the school through action-oriented outcomes.

Lorraine Ahearn (left), assistant professor of journalism, joins Dean Gaither after receiving the Inclusive Excellence Award.

In presenting the Inclusive Excellence Award, Gaither emphasized the School of Communications’ continued commitment to fostering a culture where all individuals feel welcomed, supported and heard.

“That commitment does not happen by accident,” Gaither said. “It requires leadership, intention and a willingness to engage in meaningful — and sometimes challenging — conversations.”

An assistant professor of journalism, Ahearn was recognized for both her scholarship and leadership surrounding issues of representation, access and belonging. Drawing from a professional background as a reporter, columnist and commentator, her work has consistently focused on voice, accountability and the stories that often go untold.

Gaither noted that Ahearn’s scholarship, which explores the media history of marginalized communities, reflects a deep commitment to understanding who is represented in media narratives — and who is not.

But it is Ahearn’s leadership within the School of Communications that has made her impact especially visible. For the past two years, she has chaired the school’s Inclusive Excellence Committee, helping shape its vision and lead its signature event, the annual Spotlight on Inclusive Excellence.

Under her guidance, the event has evolved into a meaningful opportunity for students, faculty and staff to engage in conversations surrounding equity, representation and storytelling in the communications and sport industries.

“As Lorraine has noted, these conversations reflect a rapidly evolving communications landscape,” Gaither said. “Questions of access, voice and representation are not peripheral, but central to the work we do.”

Gaither added that Ahearn’s work serves as a reminder that inclusive excellence is an ongoing process rooted in curiosity, care and thoughtful listening.

Excellence in Leadership Award

Ben Hannam, Associate Professor of Communication Design

The award recognizes a member of the School of Communications who richly contributes to the betterment and reputation of the school and the discipline.

Recognized for helping guide the Department of Communication Design through a period of innovation and forward-thinking change, Ben Hannam (left), associate professor of communication design, joins Dean Gaither for a photograph.

In presenting the Excellence in Leadership Award, Gaither praised Hannam for guiding the Department of Communication Design through a period of growth, innovation and forward-thinking change.

“Good leadership moves things forward,” Gaither said. “Great leadership brings people with it. Professor Ben Hannam has done both.”

Since becoming department chair in 2021, Hannam has helped lead the program through several significant developments, including the rollout of a revised curriculum and the recent approval to rename and rebrand the program as Visual Communication — changes designed to better align the program with the evolving creative industry.

Gaither also highlighted Hannam’s leadership surrounding artificial intelligence and emerging technologies, noting his involvement in campus-wide AI initiatives, interdisciplinary working groups and workshops focused on the thoughtful integration of AI into teaching and creative practice.

Hannam also played a key role in launching the inaugural Make Your Mark: AI Poster Competition, a hands-on event that challenged students to critically examine how AI can support — rather than replace — creative work.

“It’s a fitting example of Ben’s approach,” Gaither said. “Practical, collaborative and just a little bit experimental — in the best sense of the word.”

Beyond his work within the department, Hannam was commended for building partnerships across campus, including collaborations with the Art Department, the AI Sandbox, Game Design initiatives, and the development of the Digital Content Management major.

One colleague praised Hannam for his “initiative, inclusivity, desire for innovation, significant hard work behind the scenes and steady leadership.”

Gaither added that Hannam’s leadership has strengthened the department while expanding opportunities for students and faculty alike.

Excellence in Teaching Award

Jessalynn Strauss, Associate Professor of Strategic Communications

The award recognizes a faculty member who is outstanding in the classroom, current in the discipline, a quality academic adviser, and committed to student learning at the highest level.

Praised for the thoughtful, student-centered approach, Associate Professor of Strategic Communications Jessalynn Strauss received the Excellence in Teaching Award last week. Also pictured is Dean Gaither.

During his presentation of the Excellence in Teaching Award, Gaither praised Strauss for the thoughtful, student-centered approach she brings to every classroom experience.

“At a university recognized as the nation’s leader in undergraduate teaching, excellence in the classroom is not just an expectation — it’s a defining part of who we are,” Gaither said. “Jessalynn Strauss represents that distinction in every sense.”

An associate professor and chair of the Department of Strategic Communications, Strauss teaches courses including Strategic Writing, Public Relations and Civic Responsibility, Strategic Research Methods and Great Ideas. Across each course, Gaither noted that Strauss consistently challenges students while ensuring they feel supported throughout the learning process.

Much of Strauss’ impact was reflected in the words shared by her students, who described her as “incredibly encouraging,” “deeply engaged,” and someone who “genuinely cares” about student success.

“One student noted that she ‘will try and help you with literally anything,’” Gaither said. “Another shared that they left her class feeling like their work would ‘actually serve them in the professional world.’”

Gaither emphasized Strauss’ ability to meet students where they are and help them grow with confidence through detailed feedback, carefully structured assignments and a classroom environment that balances independence with guidance.

“One student described her teaching style as being ‘just hands-off enough’ to encourage independence, while always being there to guide and redirect,” Gaither said.

A colleague also praised Strauss for creating a classroom atmosphere where students feel both energized and valued.

“Her enthusiasm in the classroom helps students learn and makes them happy at the same time,” one colleague shared. “They feel valued.”

Gaither added that Strauss embodies the qualities that define outstanding teaching at Elon — rigorous, relevant and deeply personal.

Retirement recognition: Anthony Hatcher

After more than two decades of service to ��޹��Ʒ, Professor of Journalism Anthony Hatcher will retire at the conclusion of the spring semester, leaving behind a legacy defined by mentorship, integrity and an unwavering commitment to students.

Before being recognized for his contributions to the school, Hatcher presented Anjolina Fantaroni ’26 with the Outstanding Senior Award for Journalism.

Since joining the School of Communications in 2002, Hatcher has shaped generations of journalists through his thoughtful teaching, steady guidance and deep belief in the power and responsibility of journalism. Whether leading discussions on difficult global issues, mentoring aspiring reporters, or directing study abroad experiences across the world, Hatcher has approached every interaction with empathy, fairness and academic rigor.

“For Anthony, students always come first. Always,” Dean Gaither said during a retirement recognition at the school’s annual awards ceremony. “Students see him as a knowledgeable, caring instructor. Colleagues see him as a calming influence who engenders respect for who he is — no airs, no fronts, no ego.”

Over the years, Hatcher led global engagement experiences to countries including South Africa and Poland, while also helping students navigate conversations surrounding religion, media, politics and culture with openness and respect. One student described him as “one of the most thoughtful professors I’ve ever had,” praising his ability to create space for honest dialogue without fear of judgment.

Gaither also noted Hatcher’s lasting influence on the journalism profession, with former students now working in newsrooms across the country.

“He is, and always will be, one of the purest guardians of truth and information through journalism,” Gaither said.

As he begins retirement, colleagues and alumni alike will remember Hatcher not only as an outstanding educator, but as a kind, humble and deeply respected member of the Elon community.

School of Communications celebrates student achievement and leadership

Tommy Kopetskie — Fri, 08 May 2026 18:20:21 +0000

Skylar Cook ’28, a Presidential Scholar and Communications Fellow from Portland, Maine, listens as Associate Professor of Sport Management David Bockino presents her with the William S. E. Neff Elon Experiences Scholarship during the School of Communications annual awards celebration on May 7 in Turner Theatre.

The School of Communications celebrated its annual awards ceremony on May 7 in Turner Theatre, recognizing outstanding student achievement from the 2025–26 academic year with a program that was equal parts heartfelt, humorous and reflective. Faculty and staff presenters shared stories of once wide-eyed first-year students growing into confident young professionals, sprinkled in playful anecdotes and even delivered an unexpected lesson about rabbit eyelids – moments that reflected the close-knit spirit of the school community.

From a pool of nearly 1,100, more than 35 exceptional students were honored for their academic excellence, leadership in campus media and student organizations, and impressive performance in competitive internships. Additionally, the school presented its second Excellence in Community Engagement Award, recognizing a student who has thoughtfully engaged with the local community.

“This ceremony is one of the highlights of the year because we turn the spotlight on our students — the very lifeblood of our school,” said Kenn Gaither, dean of the School of Communications, during his opening remarks. “Today is really about our students — students who will become alumni tomorrow and join the many before them achieving great success in their chosen careers.”

Ceremony photos are available on the school’s

Recipients of the Outstanding Senior Awards gather following the ceremony. Pictured (from left) are Sienna Sedacca ’26 (Media Analytics), Julien Dupas ’26 (Cinema and Television Arts), Delaney Guidi ’26 (Communication Design), Abigail Selikoff ’26 (Sport Management) and Anjolina Fantaroni ’26 (Journalism). Absent from the photo is Teresa Cao ’26 (Strategic Communications). Photo by Ethan Wu ’27.

Outstanding Senior Award recipients

These six awards recognize graduating seniors who have gone above and beyond – demonstrating exceptional talent, deep expertise in their fields, and a lasting impact on both the School of Communications and their areas of study through personal and professional achievements.

, Cinema and Television Arts Award. Presented by Bryan Baker.
, Communication Design Award. Presented by Ben Hannam.
, Journalism Award. Presented by Anthony Hatcher.
, Media Analytics Award. Presented by Alex Traugutt.
, Sport Management Award. Presented by Shaina Dabbs.
, Strategic Communications Award. Presented by Shanetta Pendleton.

Student Scholarships

The scholarships and honorees are listed as they were presented at the May 7 ceremony.

Times-News Publishing Co., Inc. Scholarship
Marissa Fluno ’28

Awarded to one journalism student in the School of Communications who is planning on a career in print journalism and has demonstrated leadership, scholarship, service to the community, and exemplary character traits. Presented by Shanetta Pendleton.

Anthony & Olga Duke Communications Scholarship
Sara Kershow ’29

Awarded to students pursuing majors in the School of Communications on the basis of merit. Presented by Keith Barber.

After receiving the A.J. Fletcher Award, Katharyn MacDonald ’27 (left) shares a moment with presenter Sydney Nicolla, assistant professor of strategic communications. Photo by Ethan Wu ’27.

A.J. Fletcher Award
Katharyn MacDonald ’27 and Taylor Radney ’28

This award honors outstanding students majoring in strategic or broadcast communications who demonstrate a wide-ranging interest in the field, service to the community, and leadership on campus or in their lives. Presented by Sydney Nicolla and Jessalynn Strauss.

Excellence in Community Engagement Award
Mackie Motley ’26

Awarded to one student in the School of Communications who has engaged deeply and consistently with the local community throughout their time at Elon. Presented by Kyle Anderson.

James Wesley Willard II Memorial Scholarship
Kira Hancuff ’28

Awarded to one student enrolled in the School of Communications on the basis of merit. Presented by David Bockino.

William S. E. Neff Elon Experiences Scholarship
Skylar Cook ’28

Awarded to students with outstanding merit within the School of Communications to complete an Elon experience through study abroad, internship, leadership, service or undergraduate research. Presented by David Bockino.

Finn Wilkinson ’27 (right) poses with Karen Lindsey, assistant professor of strategic communications, after receiving the James Michael Elzar Foreman Endowment, which supports students pursuing television production. Photo by Ethan Wu ’27.

Stanley Albright Cook and Grace Lillian Lane Cook Endowed Scholarship
Lyda Cosgrove ’27

Awarded to students majoring in journalism who demonstrate outstanding scholarly work. Presented by Amanda Sturgill.

Don Bolden School of Communications Dean’s Scholarship Fund
Camila Montoya ’27

This award was created to fund experiences for Elon students to understand the links between learning in the classroom and applying that knowledge to explore and report on the world around them. Presented by Karen Lindsey.

James Michael Elzar Foreman Endowment
Francess (Finn) Wilkinson ’27

This award honors the most promising rising senior focusing on television production to be used to fund an Elon Experience related to the student’s major. Presented by Karen Lindsey.

Dubois Legacy Scholarship
Ellie Agulnek ’27

Awarded to rising juniors or seniors in the School of Communications who demonstrate a consistent commitment to their course of study and who show great promise through their participation in study abroad programs and internships. Presented by Phillip Motley.

Priestley Journalism Endowed Scholarship
Megan Walsh ’28

Awarded to one female journalism major preparing for a writing career in public circulation newspapers and/or magazines. Presented by Colin Donohue.

Philip Doherty ’26 (left) smiles as Max Negin, assistant professor of cinema and television arts, presents him with the Chris Edwards ’18 Award for Sports Journalism, recognizing a graduating senior who has demonstrated excellence in sports journalism.

Brad Hamm International Communications Scholarship
Ethan Wu ’27

Awarded to one rising junior or senior student enrolled in the School of Communications, who is either an international student or has demonstrated strong international interest. Presented by Ben Hannam.

The James F. Hurley Legacy Scholarship
Rylan Ammerman ’28

Awarded to high achieving students enrolled in the School of Communications with preference to journalism majors. Presented by Tom Nelson.

D’Angelo Family Scholarship in Memory of Bill and Kappy Leonard
Abigail Hines ’27

Awarded to one outstanding rising senior majoring in journalism and preparing to enter the field of broadcast journalism. Presented by Kelly Furnas.

Miles Hayford ’27 (left) and Molly Lorden ’27 (right) stand with Paul Parsons, founding dean of the School of Communications, after receiving the school’s Founding Dean Scholarship Endowment. Photo by Ethan Wu ’27.

Sport Management Endowed Scholarship
Isaiah Scott ’27 and Kaylin Wong ’28

Awarded to declared sport management majors who have a record of contributions to the department and exhibit significant potential for professional success. Presented by Lindsay Pieper and Alex Traugutt.

Chris Edwards ’18 Award for Sports Journalism
Philip Doherty ’26

This award recognizes the work of a graduating senior who has established a record of academic success, demonstrated mastery within sports journalism, and made significant contributions to their major. It will honor quality sports journalism in Chris’ name, serving as an annual reminder to students and alumni of his contributions to the School of Communications. Presented by Max Negin.

School of Communications Founding Dean Scholarship Endowment
Molly Lorden ’27 and Miles Hayford ’27

Awarded to rising seniors with strong academic records in one of the majors offered by the School of Communications who are emerging as leaders in student media or student organizations in the school. Presented by Jane O’Boyle and Lorraine Ahearn.

Several of this year’s Kappa Tau Alpha inductees stand while being recognized on May 7 at the School of Communications annual awards ceremony.

Special recognitions

To kick off the ceremony, Gaither recognized the school’s fifth class of Kappa Tau Alpha, the college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication.

This year’s honorees include: Maddie Bauman ’26, Emmy Beauvais ’26, Emma Corbett ’26, Evelyn Ealey ’26, Halli Harwood ’26, Hannah Jordan ’26, Angelina Mancuso ’26, Jenna Mangan ’26, Amanda McGee ’26, Anabella Parisi ’26, Annie Thyfault ’26 and Elizabeth Walker ’26. Members must rank in the top 10 percent of their class and hold at least a 3.0 GPA.

Kappa Tau Alpha, or KTA, is the seventh-oldest honor society in the nation and one of a few that specifically recognizes the achievements and academic performance of our nation’s burgeoning journalists.

Live Oak Communications earns two ADDY awards for creative excellence

Tommy Kopetskie — Mon, 04 May 2026 13:21:24 +0000

Current and former Live Oak Communications leaders gathered at the American Advertising Awards gala, including (from left) Talia Fields ’27, Skylar Zimmerly ’27, Anabella Parisi ’26, Brennan Martin ’26, Halli Harwood ’26, Madeline Bauman ’26 and Jenna Rudolph ’26.

A bright orange shrimp cuts across a deep blue background, doubling as both illustration and information. It’s bold, clear and just a little playful – a design that helped ��޹��Ʒ’s earn top honors at this year’s American Advertising Awards.

The student-run public relations and advertising agency received one gold and one silver ADDY on March 6 at the American Advertising Federation Triangle gala in Raleigh, which recognizes the best in advertising across Central and Eastern North Carolina.

The gold-winning “Summer Shrimp Boil” postcard for Olde Forest Racquet Club was designed by Ethan Wilshinsky ’26 and art directed by Live Oak leadership, including former creative director Brennan Martin ’26.

Live Oak earned a gold ADDY in the Elements of Advertising – Art Direction category for its “Summer Shrimp Boil” postcard created for Olde Forest Racquet Club. The design pairs a limited color palette with bold typography and an oversized illustration, turning a simple event promotion into a memorable visual experience that is both functional and fun.

The agency also received a silver ADDY in the Elements of Advertising – Art Direction category for its “Rooted in Community” campaign. The initiative provides philanthropic organizations in Alamance County with access to Live Oak’s services at a reduced cost. Campaign materials were showcased during a promotional event that connected potential partners with the agency and ultimately led to a spring 2026 partnership with Alamance Scholars.

“These students continue to push their classroom learning into real-world application,” said Hal Vincent, Live Oak’s faculty director since 2013. “Our clients benefit from thoughtful, strategic work, and it’s especially rewarding to see that work recognized by industry professionals.”

The recognition reflects Live Oak’s continued momentum as a nationally recognized student-run agency, where students develop creative solutions for real clients while building professional-level portfolios.

Behind the award-winning work is Live Oak’s 2025 team – Maddie Bauman ’26, Halli Harwood ’26, Brennan Martin ’26, Amanda McGee ’26, Emma Ciesla ’26 and Ethan Wilshinsky ’26 – whose creativity and strategic thinking resonated with judges and clients alike.

The agency earned a silver ADDY for its “Rooted in Community” campaign, highlighting its work with Alamance County organizations.

Live Oak Communications is ��޹��Ʒ’s student-run public relations and advertising agency designed to give students the unique experience of partnering with real clients. Since opening in 2007, the organization has worked with numerous local businesses, nonprofits and organizations, providing them with professional, award-winning work. The agency’s capabilities include: public relations, content production, digital marketing, advertising, design, research and strategy and social media. Live Oak currently serves six clients, including Alamance Scholars, Blue Ribbon Diner, McPherson Cleaners, The Mark at Elon, The Olde Forest Racquet Club, and The Village Grill.

AAF Triangle is the voice of the advertising industry in the Raleigh-Durham-Coastal Plains areas. The organization sponsors programs that support the national organization’s initiatives in education, diversity, public service and government relations for advertising agencies, marketing teams, freelancers and students. Its signature event is the American Advertising Awards. This national awards program begins at the local level, then progresses to the district level, and ultimately the national level. AAF Triangle also offers an ongoing series of programs, events, and competitions that give members a chance to learn more about the industry and colleagues in the Raleigh, Durham and Chapel Hill area.

elondocs students gain industry insight as Full Frame Fellows

Tommy Kopetskie — Thu, 23 Apr 2026 15:07:38 +0000

Nicole Triche (from left), professor of cinema and television arts, joins elondocs students Trista Panagakos, Sandy Orozco-Rosaldo, Kaitlyn Dicataldo, Alice Morrissey, Julia Chan and Ashley Metzger at the Full Frame Documentary Film Festival, where they participated as Full Frame Fellows. Photo by Aaron Chan.

With an hour after watching “The Oldest Person in the World” open the , ��޹��Ʒ students were talking with the film’s director, Sam Green, at the festival’s opening night party. It is a moment that captures the access and immersion of the students’ experience as Full Frame Fellows.

Each spring, elondocs students participate in the Full Frame Documentary Film Festival as Fellows, joining one of the nation’s leading documentary gatherings. Accompanied by Nicole Triche, professor of cinema and television arts, 11 Elon students spent four days last week attending film screenings, panels and social events, interacting with filmmakers and networking with industry professionals.

Evan Lukacs (from left), Morrissey and Sean Greenberg were among the elondocs students who traveled to the Durham film festival.

Throughout the festival, students attended screenings at the Carolina Theatre and Durham Convention Center, moving between venues to experience a wide range of films and engage in conversations with filmmakers and audiences. For many, the opportunity to interact directly with filmmakers – including conversations with Green – offered a deeper understanding of how documentaries are conceived, structured and brought to life.

“The Full Frame Fellows experience gives students a chance to see documentary as both an art form and a profession,” said Triche, who serves as faculty director of elondocs. “They are engaging with filmmakers, hearing how stories come together, which will help them with their own projects.”

Inside packed theaters, students experienced the collective energy of audiences engaging with documentary storytelling in real time.

“One of the most important takeaways was the fact that people are still excited and engaging with documentary as an art form,” said Trista Panagakos ’28, a journalism major from Staten Island, New York. “It brings me hope for my future when I see a theater full of people enjoying a documentary.”

For Sandy Orozco-Rosaldo ’28, a double major in cinema and television arts and strategic communications from Burlington, the experience also highlighted the power of cultural representation on screen.

“A personal highlight for me was seeing parts of my Mexican culture represented in a different light,” Orozco-Rosaldo said. “The film ‘Jaripeo’ by Efrain Mojica and Rebecca Zweig was something I had never seen in a cultural sense and in a cinematography sense, both beautifully executed.”

Orozco-Rosaldo also said the festival expanded her understanding of the documentary landscape.

“I learned how vast of a documentary community there is here in North Carolina and beyond. I feel confident that there are people out there waiting to see great works not so far from my home and campus.”
– Sandy Orozco-Rosaldo ’28

Beyond the screenings and formal events, the fellowship also fostered connections within the elondocs cohort, as students reflected on films and shared insights throughout the experience.

“I really enjoyed spending time with the elondocs cohort,” Panagakos said. “Many of us drove to and from Full Frame together and watched the same movies. This brought us closer and allowed us to break down films together and experience each other outside of our meetings.”

The trio of Metzger (from left), Orozco-Rosaldo and Panagakos enjoy a moment together while attending the 2026 Full Frame Documentary Film Festival.

For Triche, that connection between academic preparation and professional exposure is central to the program’s mission.

“When students can see themselves in these spaces, engaging with filmmakers and contributing to the conversation, it helps make their goals feel tangible,” she said.

In addition to Orozco-Rosaldo and Panagakos, other Elon students in attendance included Evan Lukacs, Mary Finch, Julia Chan, Lily Gooding, Kaitlyn Dicataldo, Ashley Metzger, Alice Morrissey, Amalia Zucker and Sean Greenberg.

The 2026 Full Frame Documentary Film Festival featured 49 films from 31 countries, selected from more than 1,100 submissions.

Sydney Nicolla publishes research on how young people describe sexual violence

Tommy Kopetskie — Tue, 21 Apr 2026 17:10:31 +0000

Assistant Professor of Strategic Communications Sydney Nicolla has published new research in Communication Research Reports that explores – and how those word choices can inform more effective prevention efforts.

Sydney Nicolla

The research examines how U.S. young adults ages 18 to 29 define and label sexual violence, drawing on responses from 799 participants recruited as part of a broader study. Participants were required to use social media and identify as a Black young adult, Hispanic young adult, or as having lower subjective social status, reflecting a focus on populations often underrepresented in health communication research.

Using a digital questionnaire, Nicolla and her co-authors – Allison J. Lazard and Mirian Avendaño-Galdamez of the University of North Carolina at Chapel Hill – asked participants to describe an unwanted physical sexual encounter in their own words before selecting the term they use most often from a list of options.

Findings revealed that while commonly used terms such as “rape” and “sexual assault” remain prominent, many participants – 42% – responded with reactions, descriptions or emotional reflections rather than specific labels. Among those who selected from a list, “sexual assault” emerged as the most frequently chosen term, followed by “rape.”

Together, these findings highlight the complexity and nuance in how young people understand and communicate about sexual violence, suggesting that prevention campaigns and public health messaging should more closely align with the language audiences actually use.

“This study underscores that language is ever-evolving and critical to get right, especially when we are talking about sensitive topics,” Nicolla said. “By better understanding the words young people use, we can design research and communication strategies that feel more accessible, more accurate and ultimately more effective in prevention and support efforts.”

Nicolla joined ��޹��Ʒ in fall 2023 and brings a professional background in marketing and public relations. Her research has been published in leading journals, including the Journal of Health Communication and Nicotine & Tobacco Research, and she has contributed to nearly $3 million in grant-funded projects focused on public health and media effects.

She also served as the lead author for “” published in February 2025 in the Journal of Adolescent Health, a peer-reviewed medical publication dedicated to improving the health and well-being of young adults.

Elon students shine at National Conference on Undergraduate Research

cfleming6 — Mon, 20 Apr 2026 20:15:01 +0000

Over 50 Elon students presented their research and creative work at the National Conference on Undergraduate Research (NCUR) in Richmond, Virginia, last week. The conference brought together over 5,000 students from across the country, and Elon was among the top 10 schools in terms of student attendance.

Elon students’ presentations spanned both the ages and the globe, with presentations ranging in focus from ancient Maya society to generative AI’s role in online public relations discourse, and spanning both the experiences of Syrian refugees and the indigenous politics of Peru.

Athena Vizuete ’26 and her mentor made time to visit local historic sites.

The setting in Richmond offered a unique opportunity for mentor/mentee pair Amanda Kleintop, assistant professor of history, and Athena Vizuete ’26, a history major from Carrboro, North Carolina, who study Civil War history. In addition to presenting, they built in time to tour local historical sites that inform their research projects.

“It was amazing to see the quality of Elon’s undergraduate research in our students’ presentations,” said Kleintop. “I was very proud of Athena, who presented on her research on Reconstruction in North Carolina that was threeyears in the making! Plus, there nothing like visiting Richmond as a Civil War and Reconstruction scholar!”

“NCUR is a wonderful opportunity,” Vizuete said. “I am so happy I got to present my research on a national scale and attend so many fascinating presentations by my fellow students.”

Senior Professional Writing and Rhetoric major Caden Halberg is mentored by Travis Maynard and presented his work entitled, “The Whey Forward: Successfully Advocating for the Galactosemia Community.”

“Presenting at NCUR allowed me to raise awareness about rare disease advocacy while connecting with students across disciplines, many of whom had never encountered this topic befor,” said Halberg.

Caden Halberg ’26 presents his work on advocating for people with galactosemia.

Several students presented their work from the School of Communications. Senior strategic communications and public policy major Teresa Cao is mentored by Shanetta Pendleton, and presented her project entitled, “Sorry, Not Sorry: Exploring Communication Patterns and Perceived Authenticity of Influencer Apologies on Social Media.”

“NCUR was great because I loved being able to see the range of students and how the chose to pursue their interests,” said Cao. “It reinforced to me how there’s always something to learn or dig deeper into, and in my case, that was influencer apology videos. Pop culture is often a mirror to what’s happening in society on a broader scale, so I loved being able to share my insights on something that’s seemingly very superficial. It was also really encouraging to be around students from other disciplines since I got to hear their perspectives on my research, what they admired, and advice on how they’d do things differently.”

Athene Vizuete ’26 presents their research on race and railroad workers during Reconstruction.

Students were accompanied by faculty members Eric Hall, Justin Clar, CJ Fleming, Jen Hamel, Amanda Kleintop and Judy Folmar. Folmar presented two mentor-led sessions accompanied by her research students in which they shared their research process with other student-mentor pairs.

NCUR was first held at the University of North Carolina at Asheville in 1987 and Elon students have been attending the conference since 1993. Elon typically has more than 40 students present at NCUR each year. Next year’s conference will be held April 12-14, 2027 in Grand Rapids, Michigan.

SURF Stories 2026: Amanda McGee ’26 designs campaign to spark healthier living

Tommy Kopetskie — Wed, 15 Apr 2026 15:31:46 +0000

When nearly 400 students present during ��޹��Ʒ’s Spring Undergraduate Research Forum (SURF) on Tuesday, April 28, will showcase something beyond a research project – she’ll introduce a community health campaign designed to make lasting change in Alamance County.

Amanda McGee ’26, a senior Communications Fellow, will present her research at ��޹��Ʒ’s Spring Undergraduate Research Forum (SURF), highlighting a community health campaign designed to promote sustainable, healthy living in Alamance County.

The strategic communications major’s work centers on a multi-platform outreach strategy that blends grassroots engagement with a six-week, workbook-driven workshop. Her project, “Designing Accessible Wellness: A Community Health Intervention Campaign for Alamance County Inspired by Blue Zones,” draws on research examining regions of the world where people live longer, healthier lives and translates those insights into practical solutions.

That approach is intentionally hands-on and community-focused. McGee’s campaign reaches people through tabling at local grocery stores, social media outreach and partnerships with local organizations, all aimed at increasing awareness and encouraging participation. At its core is a flexible workshop experience, which participants can complete in person or remotely, guiding them through topics such as movement, purpose, belonging, rest and diet.

“I wanted to create something that didn’t just inform people, but actually gave them the opportunity to build healthier habits in a supportive environment,” McGee said. “By narrowing my focus to a specific community, I realized I could design something more meaningful and impactful.”

Her research reflects a broader understanding of health as both a personal and systemic issue – an idea that first drew her to the project. McGee said she was inspired to focus on Alamance County at a time when healthy living can feel increasingly out of reach, noting that nearly half of adults in the United States live with at least one chronic health condition and that everyday environments often make unhealthy choices the easiest ones.

Drawing on Blue Zones principles, McGee emphasizes that lasting change depends on environment, culture and access – not just individual willpower. That perspective shapes how she tailors her campaign locally, incorporating resources specific to Alamance County – from nearby hiking trails to community-based spaces – and encouraging participants to rethink how their surroundings influence daily habits.

The project has also reshaped McGee’s own understanding of what research can be.

“While this started as a project for class, I have come to realize that this is something that could be real,” the Sutton, Massachusetts, native said. “Working through this project has made me feel capable and inspired to keep pursuing projects in life that can create change by starting small.”

That sense of possibility is exactly what SURF is designed to highlight. As one of Elon’s signature academic experiences, undergraduate research provides students with the opportunity to explore complex challenges while developing solutions that extend beyond the classroom.

For McGee, the hope is that her campaign does more than raise awareness. She wants it to spark a ripple effect.

“Research from the Framingham Studies shows that smoking, obesity, happiness, and even loneliness are contagious. We are influenced by our social circles,” she said. “By inspiring even a small subset of the population to take their health more seriously, it has the potential to shift behaviors across entire communities. The change starts small.”

McGee’s research was mentored by Paula Rosinski, professor of English, as part of her multimedia authoring minor.

Lumiere Rostick ’20 brings ‘Crime & Parody’ to RiverRun, exploring satire and free speech

Tommy Kopetskie — Wed, 15 Apr 2026 13:03:29 +0000

Lumiere Rostick ’20, co-producer of “Crime & Parody,” helped shape the documentary’s narrative and story structure as it followed a satire-driven legal case that reached the U.S. Supreme Court. “Crime & Parody” is screening at the upcoming RiverRun International Film Festival, continuing its run on the festival circuit. Photo courtesy of Kyiana Small.

What began as a joke – a parody social media page poking fun at a local police department – spiraled into a high-stakes legal battle and ultimately the subject of “Crime & Parody,” a new documentary co-produced by Elon graduate .

The film will screen at the 28th RiverRun International Film Festival in Winston-Salem on Saturday, April 18, at 3:30 p.m. and again on Friday, April 24, at 5 p.m. .

Rostick’s professional path has included work on the FX documentary series “Children of the Underground,” traveling to more than 30 shoots nationwide. Photo courtesy of Gabby Piamonte.

At its center, “Crime & Parody” follows amateur comedian Anthony Novak, whose satirical Facebook page led to a police raid, criminal charges and a broader fight over First Amendment rights in the United States. As the case unfolds – eventually reaching the U.S. Supreme Court – the film expands beyond satire to examine deeper questions around qualified immunity and accountability, weaving in the story of Omar Arrington-Bey, a suburban Cleveland man who died while in police custody, and the lasting impact of police violence.

As a co-producer, Rostick contributed throughout the filmmaking process, from reviewing transcripts and shaping story structure to providing feedback across multiple cuts. Their work with director Will Thwaites evolved over several years, with Rostick helping strengthen the film’s narrative by encouraging the inclusion of additional perspectives that deepen its emotional and societal impact.

“’Crime & Parody’ is an important thought piece wrapped up in a good time,” said Rostick, who was a cinema and television arts and strategic communications double major. “You’ll laugh, reflect, question authority and feel something along the way. At a time when free expression and free speech are being threatened at every turn, the film offers the story of an unlikely hero fighting back.”

Rostick said their time at Elon – including work with Cinelon and mentorship from faculty – helped define their path into documentary filmmaking. Photo courtesy of Kyiana Small.

The film’s balance of humor and impact is what drew Rostick deeper into the work. Initially attracted to the opportunity to collaborate on an independent project, they said the film ultimately became something more – a chance to move beyond entertainment and contribute to meaningful dialogue.

“This felt like the first opportunity for my work in documentary film to leave a greater impact,” they said.

Rostick, who was an Odyssey Program scholar at Elon, said their foundation in film was shaped during their time at Elon. Through Cinelon, they gained extensive hands-on production experience and developed the work ethic that carried into professional opportunities. This includes traveling to more than 30 shoots nationwide supporting “Children of the Underground,” a five-episode documentary series from FX.

The Elon graduate also credits Nicole Triche, professor of cinema and television arts, with helping define their path. Triche’s documentary course introduced Rostick to the craft and ultimately led them to pursue a career in nonfiction filmmaking – and to an early PBS project that first connected them with Thwaites.

“Crime & Parody” has already built momentum on the festival circuit, premiering at Big Sky Documentary Film Festival in Montana and screening at the Atlanta Documentary Film Festival, where Thwaites earned Best Director honors.

Now, at RiverRun, the documentary will continue to reach new audiences, inviting viewers to consider not just the absurdity of one man’s arrest, but the broader implications for free speech, justice and accountability in America.

Strategic Communications | Today at Elon | �������޹�����Ʒ