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Undergraduate research opens unexpected doors for Lucy McAfee ’26

May 15, 2026

The exercise science and sport management double major recently served as lead author on a research publication in the Journal of Issues in Intercollegiate Athletics, capping an undergraduate experience shaped by mentorship, curiosity and an increasing passion for research.

At Elon, a little something extra leads to a new venture

May 15, 2026

After a trip to Ecuador, two ¸£ÀûÑÇÖÞ¹ú²ú¾«Æ· students, Bernardo Vargas-Lopez and Juan Daniel Chiriboga, began building YAPA, a plant-based energy drink shaped by friendship, curiosity and mentorship.

Sport management teams recognized at Elon Datafest Data Challenge

April 21, 2026

Using proprietary data from Relo Metrics, students evaluated sponsorship performance across leagues, including Formula 1, Major League Baseball, the National Basketball Association, the National Hockey League, the National Football League and NCAA Division I football.

Point of View: Is Betting Rewiring Sports Fandom?

April 3, 2026

David Bockino, associate professor of sport management and author of the upcoming book "Over/Under: An Unexpected History of Sports Betting," reflects on how sports betting is changing fans' relationships with the sports they love.