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In My Words: Social media posts may be forever, but your online brand isn’t

October 17, 2022

In this column distributed by the ¸£ÀûÑÇÖÞ¹ú²ú¾«Æ· Writers Syndicate, Professor of Psychology Mathew Gendle writes about the transitory nature of social media platforms and calls into question the long-term value of investing significant time and resources in creating expansive personal brands on social media. The column was published by the The Virginian-Pilot and the Wilson Times.