A new chapter in 福利亚洲国产精品鈥檚 global sport education programming officially began Sept. 7 in Pistoia, Italy.

Five Elon students arrived in the Tuscan city as the inaugural cohort participating in the university鈥檚 partnership with Lumos Pistoia Basket 2000, a professional basketball organization, and the Accademia Europea di Firenze (AEF). Their arrival was marked by a from the club as the students prepare to begin a semester combining study abroad with hands-on experience in the professional sport industry.

As part of their initial visit, the students explored Pistoia鈥檚 historic center before making their way to LumoSquare, the 3,835-seat home of Pistoia Basket and a growing community hub. Accompanied by Professor Marco Bracci and Elisabetta Santanni, academic director of AEF/福利亚洲国产精品 in Florence, the group toured the facility, met members of the club staff, and received a personal welcome from Pistoia Basket President Joseph Mark David.

The visit offered the students their first look at the organization, where they will soon become part of the day-to-day operations. Beginning in mid-September, they will work alongside Pistoia Basket staff on projects involving sport management, marketing and social media.

鈥淭his experience is over a year in the making and couldn’t have come together without the amazing work of our partners at AEF, especially Elisabetta Santanni and Marco Bracci,鈥� said David Bockino, professor of sport management. 鈥淎s we launch the partnership this semester, we’re already discussing how to make it accessible to more students moving forward. The reception on campus has been great 鈥� we have students lining up to participate in the future.鈥�

A global professional experience

Announced last fall, Elon鈥檚 partnership with AEF and Pistoia Basket was developed in collaboration with the Department of Sport Management to expand experiential learning opportunities for students studying in Florence. It combines two hallmarks of an Elon education 鈥� global engagement and professional experience 鈥� placing students inside a European professional sport organization while they study abroad.

鈥淭his experience was the logical next step as Elon grows its sport-related experiences,鈥� Bockino said. 鈥淎s a university, we’re great at study abroad and at helping our students get internships. Why not put those two together? When these students eventually hit the job market, they’ll arrive with a true resume differentiator: an internship with a professional Italian basketball club that allows them to better understand sport from a global perspective.鈥�

As part of a mentored, two-credit internship with Pistoia Basket, students will spend approximately 10 hours each week gaining practical experience in event operations, fan engagement, marketing, communications and social media. Their responsibilities will be tailored to their academic backgrounds and professional interests.

For example, students interested in media analytics may evaluate the club鈥檚 social media performance, while students studying sport management or strategic communications will work to increase Pistoia Basket鈥檚 visibility among college students studying abroad in Florence. Participants will also meet regularly with accompanying professors and complete applied and reflection-based assignments.

The cohort will also contribute to a video storytelling project designed to introduce Pistoia Basket to new audiences in the United States. Funded by the Elon Innovation Council and coordinated through Elon鈥檚 Sports Media Lab and Elon Sports Vision, the project will use footage captured by the students to tell the story of Pistoia鈥檚 2026-27 season. According to Bockino, the resulting videos are expected to appear on Elon social media channels and during Elon Athletics broadcasts.

This fall鈥檚 inaugural cohort includes Robbie Pataky ’28, a strategic communications major; Amelia Weaver ’28, a sport management and media analytics double major; Riley Greenwald ’28, a sport management major; Olivia Tichnor ’28, a marketing major; and Max Edelstein ’28, a sport management major.

can vividly remember the exhilaration of running onto the field this past weekend with the University of Pittsburgh football team, gimbal in hand, as more than 40,000 fans roared around him.

What happened next is a little hazier.

鈥淚 essentially blacked out on adrenaline for the first 10 minutes of game action,鈥� Henneman laughed.

It was Henneman鈥檚 first game day working on the sidelines for Pitt football 鈥� and a surreal introduction to his new role as the program鈥檚 assistant director of creative content.

The Elon alumnus was there to capture an up-close look at Pitt鈥檚 season-opening 59-14 victory over Miami (Ohio) on Sept. 5. Once the final whistle sounded, his responsibilities only grew. Henneman took the lead editing 鈥溾�� Pitt鈥檚 long-running video series that tells the story of a victory through behind-the-scenes content.

For Henneman, the assignment represented another milestone in a professional journey that has moved quickly.

His path to Pitt began shortly after his May 2025 graduation from Elon, where he majored in journalism and built a portfolio that stretched well beyond traditional reporting.

As a student, Henneman worked with Rising Phoenix and Elon Athletics video production. He also spent nearly two years interning with The Burlington School, chronicling its high-level prep basketball program. Following graduation, he continued sharpening his skills as a videographer with the Cape Cod Baseball League.

Those experiences ultimately led him to Pittsburgh.

In January, Henneman initially joined Pitt Athletics as an assistant director of video production, creating content across the university鈥檚 athletics programs. After six months, he accepted a position supporting Pitt football. But Henneman wasn鈥檛 quite ready to give up basketball.

He negotiated a hybrid role that allows him to remain the secondary video contact for Pitt men鈥檚 basketball.

鈥淚 couldn’t get myself to leave my basketball roots behind,鈥� Henneman said.

Being a major content contributor for both programs, he said, is a 鈥渄ream come true.鈥� It has also brought considerably more responsibility.

While the football staff was away during July, Henneman filmed basketball summer workouts, helped lead the rollout of new NIL initiatives for Pitt Athletics, and traveled to New York City to cover volleyball standout Olivia Babcock at the Collegiate Women Sports Awards.

Then came football season.

When fall camp opened in August, Henneman鈥檚 days regularly stretched from 6:30 a.m. to 7 p.m., seven days a week. He produced short-form content from daily practices and longer-form mic鈥檇-up features while documenting the weeks leading into the season.

“Practically living in the facility gave me an eye-opening perspective of the upper echelon of college athletics.”

鈥� Cap Henneman 鈥�25

Amid that demanding schedule came one of his biggest opportunities.

At the end of fall camp, Henneman spent a week shooting and editing the 鈥溾�� his first true 鈥減assion project鈥� since arriving at Pitt. The finished video was shown at the program鈥檚 kickoff luncheon and student bonfire pep rally, played on the stadium scoreboard before the season opener, and released on social media.

Creating a longer, storytelling-driven piece reminded Henneman of the projects he pursued at Elon.

鈥淚t was refreshing to create a storytelling-centric piece that I could be proud of,鈥� Henneman said.

That same approach carried into his first football Saturday.

After documenting Pitt鈥檚 season-opening victory, Henneman shifted almost immediately from capturing the story to assembling it. For 鈥溾�� he storyboarded the video and constructed its game-action sequences, working alongside colleagues who handled the introduction, graphics, color grading and sound effects.

There was also a tighter turnaround. The popular series, previously released on Wednesdays, was now due Monday.

鈥淒espite the lack of social life and free time that football season brings, I can confidently say I am doing something that I truly love,鈥� Henneman said. 鈥淚 feel like I have found my footing within the creative team, and look to keep improving as the season moves forward.鈥�

Qian Xu, professor of strategic communications and A.J. Fletcher Professor, collaborated with Cheng Chen, assistant professor at Oregon State University, on a study examining how AI conversational styles interact with users鈥� expectations of the roles AI should play.

Their article, 鈥溾�� was recently published in Behaviour & Information Technology, a peer-reviewed academic journal that focuses on human-centered information technology.

The experiment randomly assigned 137 college students to one of three Microsoft Copilot conversational styles of Copilot 聽鈥撀燾reative, balanced or precise 鈥撀燼nd measured which role they expected the tool to fulfill: co-author, creator, curator or converser. Participants then completed at least three rounds of interaction with Copilot to develop a strategic plan addressing a public health issue in their home county.

Key findings include:

• Copilot鈥檚 conversational style affected the readability and linguistic features of its responses, including the use of words associated with analytical thinking and authenticity.
• Users adapted their writing based on Copilot鈥檚 conversational style, particularly in the readability of their prompts.
• Users and Copilot showed linguistic alignment in emotional tone and clout across all three conversational styles but diverged in analytical thinking.
• Mismatches between Copilot鈥檚 conversational style and users鈥� expectations of its role reduced perceived credibility and relevance of its responses.

“AI conversational style is more than a matter of preference. What matters is how well the style fits the roles users expect AI to play,鈥� Xu said. The findings point to opportunities for more adaptive AI interfaces that adjust conversational style based on users鈥� expectations and tasks.

Behaviour & Information Technology聽is an international peer-reviewed Taylor & Francis journal covering the human aspects of information technology, including usability, user experience, human-computer interaction and human-centered design.

For , pursuing journalism doesn鈥檛 necessarily mean following a traditional path. The Elon junior didn鈥檛 want to fit into a certain box, so when she saw an opening last summer for a video production assistant internship in her hometown in Central Illinois, she applied 鈥� and landed the role.

The opportunity introduced Burgos to a different side of storytelling. Working with the Big Ten Network, a national sports network dedicated to coverage of Big Ten Conference athletics, she gained hands-on experience setting up and shooting content ranging from interviews to b-roll. Most importantly, she contributed to several documentary projects.

Nearly a year later, she can finally share what she worked on last summer 鈥撀燼 short documentary highlighting the University of Illinois Urbana-Champaign鈥檚 rich history of agricultural innovation and discovery. The film premiered on the network on July 8; a fact Burgos celebrated on .

With the documentary now available on , Burgos has been able to show her family the finished product, including her father, who was 鈥渟uper excited鈥� for her.

鈥淗e鈥檚 taking a picture of my credit,鈥� Burgos laughed.

This summer the Elon junior interned again with the Big Ten Network and her role expanded. She鈥檚 gotten to participate in some shoots, review video archives and work on another documentary. While she cannot disclose the subjects yet, she helped colleagues interview several high-profile Illinois alumni.

鈥淚 think I really just got to dip my toes in last summer,鈥� she said. 鈥淎nd there are always so many more stories still to be told.鈥�

Burgos鈥� willingness to explore different sides of journalism reflects the path she took at Elon, where she didn鈥檛 declare her major until her sophomore year. Before settling on journalism, she took advantage of that flexibility to explore different areas within the School of Communications.

That exploration included working on a student film set as a grip, an equipment technician who supports a production.

鈥淚f you know about something in your community that you might be interested in getting involved in. Don鈥檛 be afraid to reach out.”
鈥� Miranda Burgos 鈥�28

As a Communications Fellow, Burgos and the rest of her first-year cohort traveled to Florida, where they shadowed professionals and toured companies representing different areas of the communications and sport industries. Burgos said it helped her realize that graduating with a journalism degree didn鈥檛 necessarily mean she had to work at a newspaper or broadcast station.

鈥淚 was still undecided at that time, but no matter what I picked, my options were maybe more open than I was imagining,鈥� Burgos said.

Experiences like the Florida trip eventually helped push her to submit her application to the Big Ten Network.

The internship also brought its own challenges. Burgos said she had to learn to be more adaptable as shoots would get rescheduled or canceled altogether. Once she became accustomed to the unpredictability, however, it became one of her favorite parts of the internship.

鈥淭hings can get moved, things can just pop out of nowhere, but it kind of felt like an adventure,鈥� she said. 鈥淚t has been so much fun.鈥�

This fall, Burgos will study abroad in Spain. When she returns, she plans to continue exploring her options as a journalism major.

The annual recognition honors emerging public relations professionals making their mark on the industry in the early stages of their careers. For Gibson, the recognition gave her a chance to appreciate how much she and HCM have grown in a relatively short time.

鈥淧RNEWS is one of the most respected platforms in the industry, so it鈥檚 an honor to be recognized,鈥� Gibson said. 鈥淚鈥檝e spent the past few years watching Hannah Cranston Media grow from a team of three to a team of more than 20, and most days I鈥檓 too deep in pitching and problem-solving to stop and think about how far we鈥檝e come.鈥�

While Gibson has built her career in public relations, many of the skills that guide her work today were developed through her experiences as a journalism major at Elon.

The Honors Fellow was heavily involved with Elon News Network as an anchor and multimedia journalist, while also participating other immersive experiences like FreshTV. Those opportunities helped establish a foundation in storytelling that she continues to draw upon while working on the public relations side of the media industry.

鈥淓lon gave me a passion for storytelling and a tenacious curiosity, both essential to my career,鈥� Gibson said. 鈥淲orking as a reporter and anchor with ENN taught me what it takes to build a good story, and what makes people actually connect with one 鈥撀爐he human element has to come first.鈥�

That journalism background, Gibson said, has proved especially valuable as she develops stories and works directly with reporters.

鈥淚t鈥檚 shaped how I think about what a good story looks like and made me a better resource to the journalists I work with today,鈥� she said.

Following graduation, Gibson spent three years with Jennifer Bett Communications before joining HCM in early 2024 as senior manager of public relations. She was promoted to director of public relations and business development six months later.

In her current position, Gibson oversees the agency鈥檚 consumer packaged goods, women鈥檚 health and wellness client roster, with responsibilities spanning client strategy and media relations. Her work can range from developing pitch strategies with colleagues to staffing events with reporters and cultivating media relationships. 鈥淢y job changes shape depending on the week 鈥� which is one of the best parts,鈥� she said.

Gibson credits much of her professional growth to learning the importance of surrounding herself with people committed to their work and to one another.

鈥淏et on people over playbooks. In an industry built on relationships, we can teach anyone to write a pitch or find the right story 鈥� but working alongside people who are passionately determined and hungry to see their teams succeed is an irreplaceable, unteachable quality.鈥�

鈥� Amanda Gibson 鈥�21

Gibson also points to retired Elon faculty members Rich Landesberg and Glenn Scott as influential mentors. She credits Landesberg with instilling a respect for journalism鈥檚 ability to serve communities, an outlook that has influenced the brands and people she chooses to work with. Her research with Scott examining how stories are told around major events also continues to inform her approach to identifying stories and perspectives that might otherwise be overlooked.

Those lessons, along with the relationships she developed during her undergraduate years, remain important to Gibson five years after graduating.

鈥淏eyond the classroom, the friendships and mentors I found at Elon continue to be a bedrock of both my life and my career,鈥� Gibson said, 鈥淚鈥檓 endlessly grateful for my time Under the Oaks.鈥�

School of Communications faculty members earned research and teaching honors and shared their expertise on topics ranging from artificial intelligence and internships to mentorship and First Amendment issues at the .

Held Aug. 5-8 in New Orleans, the conference brought together journalism and mass communication educators and scholars from around the world to present research, exchange ideas and explore emerging issues across the communications field.

Several Elon faculty members were recognized for their work during the conference.

Shanetta Pendleton and Michele Lashley, assistant professors of strategic communications, earned second place in the Teaching Paper Competition for their research, 鈥淓xploring the Perceived Efficacy of Custom AI Chatbots in Public Relations Education.鈥� Their study explored how course-specific AI chatbots can serve as instructional supports in undergraduate communications courses, providing students with additional opportunities for formative feedback and iterative learning. The findings highlight the potential for thoughtfully designed AI tools to complement classroom instruction by helping students refine their work and deepen their learning while encouraging responsible and ethical AI use.

Qian Xu, professor of strategic communications and A.J. Fletcher Professor, and Jenny Jiang, associate professor of visual communication, were recognized during the Internships and Careers Interest Group鈥檚 Top Refereed Research Paper Session. They presented 鈥淎I in Media Analytics Job Postings: A Computational Analysis of AI Mentions, Expectations, and Semantic Networks,鈥� a study analyzing more than 5,400 media analytics job postings to examine how AI is mentioned, framed and structurally embedded in job descriptions.

Presentations and panels

Elon faculty also contributed to research and teaching sessions examining mentorship, internships, emerging technologies, workplace experiences and First Amendment concerns.

• Israel Balderas,聽assistant professor of journalism, served as a panelist for 鈥淐ompelling Faith: The Growing Tensions between the Free Speech, Free Exercise, and Establishment Clauses of the First Amendment.鈥� The panel examined how recent Supreme Court rulings are reshaping debates over religious expression, compelled speech and civil rights in schools and universities. Balderas also moderated 鈥淒isrespected and Derailed: Women of Color Journalists Covering the Trump Administration,鈥� a research panel examining the experiences of women of color journalists covering the administration.

• 

  Vanessa Bravo, professor of strategic communications,聽served as a panelist for the teaching session 鈥淢entoring Minoritized Students and Fostering Resilient Young Professionals,鈥� which examined how faculty can mentor and support students from historically underrepresented backgrounds. Bravo also served as a discussant for 鈥淢edia, Vulnerability, and Empowerment: How Mediated Spaces Both Endanger and Support Marginalized Groups鈥� and moderated the International Communication Division teaching panel 鈥淕lobal Inclusivity in Comparative Research: Experiences and Reflections.鈥�

• Hal Vincent, associate teaching professor of strategic communications, moderated a research panel session, 鈥淪potlight: Research Scholars Exchange,鈥� and served as a discussant for multiple refereed research paper sessions. He also moderated the members鈥� meeting for the Internships and Careers Interest Group.
• Qian Xu and former Elon Comm faculty member Chris Chen presented 鈥淐ustomizing Communication Styles in Claude: Control Benefits, Cognitive Cost, and Task-Dependent Effects鈥� during a scholar-to-scholar refereed research paper session on AI and relationships. Their research examined how different levels of customization and task type influence psychological responses in human-AI interaction and perceptions of AI-generated output.

As digital editor at WUSA-TV, a CBS affiliate in Washington, D.C., Rosenthal handles a wide range of responsibilities, from writing for the station鈥檚 website and producing social media content to gathering sources and reporting in the field. The journalism major said she fell in love with news reporting when she was in high school, which led her to apply to Elon.

鈥淚 joined my high school newspaper club in ninth grade, and it was the 2016 election season,鈥� Rosenthal recalled. 鈥淭here was a ton of news, and I got the 鈥榥ews bug,鈥� and I’ve been doing it ever since.鈥�

At Elon, Rosenthal found opportunities through student media to develop her reporting skills outside the classroom.

鈥淚 feel like the hands-on experience that I got working with my peers and friends, and actually going out and doing reporting, and putting together a paper every week showed me more of the skills that I use on a day-to-day,鈥� Rosenthal said.

She also credits The Pendulum鈥檚 critique sessions with teaching her how to receive feedback and use it to improve her work.

鈥淵ou don鈥檛 need to qualify a mistake or qualify a reason why you did this or that,鈥� Rosenthal said. 鈥淲hat I learned so much from critique was how to take feedback and move forward and use that in the next piece. Now I鈥檓 somebody who asks for feedback all the time because, I think, in part, because of those critiques.鈥�

Those lessons have followed Rosenthal into her professional career. Earlier this year, she spent three weeks covering a murder trial in Fairfax, Virginia, an assignment she described as a significant learning experience.

鈥淢y station sent me to a murder trial in January, and I spent three weeks covering a very high-profile case every day in court, and that has been a huge learning and teaching moment for me,鈥� Rosenthal said. 鈥淚 feel like I learned so much from covering this trial, especially as somebody who has covered many court hearings and smaller things.鈥�

For current Elon students interested in journalism, Rosenthal recommends getting involved in student media early and pursuing the subjects that interest them.

鈥淢y biggest advice is to be involved in student journalism,鈥� she said. 鈥淛ust start doing stories and meeting people and doing things that are out of your comfort zone. When I was at Elon, I was interested in courts. I would go to the courthouse in Graham to pick up court documents for stories, and go to the police station, and pick up crime numbers, and things like that. If there’s something that you’re interested in, just start doing it.鈥�

Like Rosenthal, Phengsitthy discovered her love of writing through her high school newspaper, where she served as editor-in-chief. She brought that interest to Elon, double majoring in Communication Design (now Visual Communication) and Media Analytics while becoming heavily involved with Elon News Network.

鈥淚鈥檝e always been a writer,鈥� Phengsitthy said. 鈥淚 know that people don鈥檛 really like talking about high school when they talk about their experience, but high school is when I really started.鈥�

Phengsitthy served as design chief of The Pendulum during her sophomore year and managing editor as a junior. She credits those experiences with providing the foundation for her professional journalism career.

Everything I did in Elon News Network is what set me up for my journalism experience today. I joke with my friends that ENN was like my third degree in college because I got so much done and learned so much there. From just writing every single day, that’s what helped me get better.

鈥� Nyah Phengsitthy 鈥�23

While at Elon, Phengsitthy interned with Bloomberg Law on its environment desk. Following graduation, she returned to the organization through a rotational program and now works as a health reporter. In that role, she has covered the U.S. Food and Drug Administration, drug pricing and other complex issues affecting the pharmaceutical and health care industries.

Her work at Bloomberg Law requires reporting on complex subjects, but Phengsitthy said young journalists shouldn鈥檛 feel pressure to become experts on every topic they cover. Instead, they should focus on developing the skills necessary to find knowledgeable sources, understand complicated information and explain it clearly to readers.

鈥淏e an expert in being a reporter and writing and learning how to break down information for your readers,鈥� Phengsitthy said.

Phengsitthy also encourages Elon students to complement their campus journalism experience with internships that allow them to apply their skills in professional settings.

鈥淵ou can have all the skills, and you can have all the clips that you have from ENN, but it鈥檚 more powerful if you go and get to apply them somewhere else,” she said, noting the value of internships. “The more experience you have, the better.

鈥淭he job market is really hard right now, but I feel like if you鈥檙e able to show that you can get your foot in the door somewhere, that鈥檚 good.鈥�

Founded by Academy Award-winning filmmaker Ron Howard and producer Brian Grazer, Imagine Entertainment is one of Hollywood’s most respected film and television production companies, with acclaimed credits including 鈥淎 Beautiful Mind,鈥� 鈥淎pollo 13鈥� and 鈥淔riday Night Lights.鈥�

Since joining the company more than six years ago, Choi has risen from an executive assistant to vice president of film, where she leads development across the department鈥檚 slate. Her projects include 鈥淒angerously Funny,鈥� a feature about the Smothers Brothers’ battle with CBS censors, and she secured the rights to the books 鈥�200 Monas鈥� by Jan Saenz and Rebecca Yarros鈥� 鈥淭he Last Letter鈥� for Amazon. Imagine鈥檚 upcoming releases include 鈥淗ow to Rob a Bank,鈥� 鈥淲halefall,鈥� 鈥淭he Mosquito Bowl鈥� and 鈥淪paceballs 2.鈥�

Choi said the recognition is especially meaningful because it reflects the relationships she has built throughout her career.

鈥淵ou can鈥檛 succeed in a vacuum, and I think the best part of this industry is the camaraderie and community that you can find if you look for it,鈥� Choi said. 鈥淭o be recognized by the company where I grew up as a producer is incredibly meaningful, and even more than that, to look around and be celebrated by my peers and creative partners is everything.鈥�

In her profile, the Elon graduate reflected on the experiences that sparked her passion for filmmaking.

鈥淕rowing up, I wasn’t allowed to watch many movies, so the ones I did manage to see felt especially meaningful,” she told Variety. “That experience shaped the kinds of stories I gravitate toward today.”

Reflecting on her career path, Choi 鈥� a Leadership Fellow at Elon 鈥� offered advice for others hoping to break into the film industry.

鈥淣o matter how you got into the room or what room you鈥檙e in, make the most of it,鈥� she said. 鈥淒o everything you can to hone your craft so that, in an industry where opportunities are increasingly harder to come by, you鈥檙e the most prepared you could be to take full advantage of whatever comes your way.鈥�

Calling the biggest fan of 鈥淭he Joe Murray Show,鈥� 98.5 The Sports Hub鈥檚 weeknight program, might be an understatement. The sport management major estimates she tuned in to the Boston-based program nearly 300 times last year. So, when the station offered her an internship this summer, she knew it was the perfect fit.

鈥淚t鈥檚 just a really well-rounded internship, and that鈥檚 what I think is truly going to help me,鈥� the aspiring sports broadcaster said.

While Marchand鈥檚 shift at the radio station doesn鈥檛 start until 6 p.m., she has her hands full with a wide range of duties the rest of the night. She answers incoming calls from listeners, assists with the station’s YouTube stream and creates graphics for social media. But what excites her the most is the chance to go live on the air.

鈥淭hat’s probably the biggest opportunity I’ve had,鈥� she said. 鈥淚t’s really nice that they trust me to go on the radio with thousands of people listening.鈥�

Early in the internship, the show’s producer wrote an entire segment for Marchand, giving her the chance to discuss the New England Patriots on the air. A few weeks later, she was helping the station’s social media team cover one of the most consequential days in Boston sports, following the Celtics’ blockbuster trade of Jaylen Brown to the Philadelphia 76ers.

Those opportunities grew from a connection Marchand had pursued long before the internship began.

Because internships at 98.5 The Sports Hub aren’t publicly posted, Marchand said networking is essential. In fact, when Marchand initially sent Joe Murray a message on LinkedIn during her freshman year, securing an internship wasn鈥檛 on her mind.

鈥淔unny enough, he left me on ‘read’ the first time I messaged him,鈥� Marchand said. 鈥淎 year later, I reached out again and said, 鈥楬ey, I waited a year. I’d still love to find time to chat. I know you’re really busy.鈥� The second time, he answered.鈥�

When he finally responded, Murray asked a question that changed everything.

鈥淒o you know Katie Bennert?鈥� he wrote back, referencing the 2024 Elon graduate who both interned and worked at the station. Marchand had never met the Elon alumna, but had heard positive things about her from friends involved with Elon Sports Vision. That shared Elon connection prompted Murray to invite Marchand to tour the studio over Winter Break. That鈥檚 when he offered her a spot to join his production team.

鈥淚 decided that this would be the best opportunity for me, working at a major market Boston sports radio station, and it’s been amazing,鈥� she said.

While her internship began this summer, Marchand is no stranger to sports broadcasting. During her first two years at Elon, she has contributed to more than 50 Elon Sports Vision broadcasts as a play-by-play announcer, sideline reporter and more. This past year, she became the youngest of three student hosts to call Elon Division I football games on the radio and co-hosted her own sports radio show with Scott Katz 鈥�26. She has also worked more than 90 shifts with Elon Athletics, gaining additional behind-the-scenes experience in game-day operations.

鈥淏eing able to have that on my resume at just 19 years old, where a lot of people may not have those opportunities 鈥� I think that that’s really what Elon has helped me with,鈥� Marchand said. 鈥淚 don’t think I would have gotten those opportunities anywhere else.鈥�

At Elon, Marchand has sharpened her on-air delivery and become comfortable working in a studio environment. Now she’s learning how to be more creative producing content centered on sports conversations rather than live competition. She’s also learning to separate her professional responsibilities from her passion as a fan.

Growing up just an hour outside Boston, Marchand has been a fan of the city’s professional sports teams since she was young. In August, she’ll attend Patriots training camp to capture photos and create content for the station.

“You do have to separate being a fan from your professional work, so I can’t fangirl over them when I’m there,” she said. “I have to be professional.”

While Marchand’s own initiative opened the door at 98.5 The Sports Hub, she credits the guidance she received at Elon with helping her walk through it. Assistant Professor of Sport Management Khirey Walker, in particular, played an important role in her internship search.

鈥淗e is just one of the most passionate, hardworking, selfless and kind people that I know at Elon,鈥� she said. 鈥淗e will literally drop anything to help any of his students.鈥�

This fall, Marchand will continue her journey through The Sport Experience in Charlotte, where she’ll live, intern and study while expanding her experience in one of the nation’s fastest-growing sports business markets.

As thousands of soccer fans streamed toward San Francisco Bay Area Stadium in Santa Clara, California, draped in national flags and chanting hours before kickoff, the energy was palpable.

Swiss fans dressed as cows rang cowbells, Australian fans carried enormous inflatable kangaroos, and Jordanian supporters congregated early outside the gates, waving oversized flags and singing in unison. Together, they created the spectacle that makes the FIFA World Cup unlike any other sporting event.

For , those moments were part of her daily routine during the tournament鈥檚 opening stages.

As a ticketing operations manager for FIFA, the 福利亚洲国产精品 graduate spent several months helping fans enjoy the FIFA World Cup. While much of her work happened behind the scenes, Cirby handled everything from validating each seat in the stadium and accessible seating requests to one of the tournament鈥檚 toughest challenges: helping fans who unknowingly purchased counterfeit tickets.

鈥淭he more games have been played, the more variations of fake tickets have come out,鈥� she explained.

While resolving ticket issues is part of the job, it represents only a fraction of Cirby’s experience. For all six Bay Area matches 鈥� including Team USA鈥檚 Round of 32 win 鈥� she served as the stadium ticketing manager and welcomed more than 410,000 fans to the region she grew up in.

鈥淚t鈥檚 the World Cup,鈥� she said. 鈥淚t鈥檚 once in a lifetime to be able to be part of an event like this.鈥�

Cirby joined FIFA in January after nearly six years with the San Francisco Giants, where she built a career in ticket operations and services with her hometown team. But the opportunity to work the World Cup was one she couldn’t pass up.

鈥淚 was just kind of looking for jobs casually, just to see what was out there, and I threw in an application 鈥� and then it worked out,鈥� Cirby said.

Her responsibilities have stretched far beyond match days. Cirby helped hire local stadium staff, prepare cross-functional training for various departments, and ensure FIFA’s ticketing spaces were ready before fans arrived. Once matches began, she moved between entrances and ticket offices, supporting staff and assisting fans whose tickets would not scan, who needed accessible seating accommodations, or who could not locate their tickets.

The role also gave Cirby a front-row view of the tournament’s global fan culture.

鈥淚t鈥檚 mesmerizing to see these fans and the passion that they have,鈥� Cirby said. 鈥淚 don鈥檛 get to see the full fan marches, but I get to see them arrive at our entrance and go through our turnstiles, and they鈥檙e still chanting and cheering.鈥�

Cirby’s path to FIFA began at Elon, majoring in sport management. She fondly remembers attending MLB’s Winter Meetings with her classmates, where she placed resumes in the mailboxes of organizations with job openings.

鈥淚 probably put 20 to 30 resumes in and got a couple of interviews, but that鈥檚 how I got my first job with the Atlanta Braves right out of college,鈥� Cirby said.

That first role with the Braves eventually led to opportunities with the Giants and, ultimately, FIFA. Looking back, Cirby encourages students interested in the sport industry to cast a wide net.

鈥淗onestly, just apply,鈥� Cirby said. 鈥淧utting yourself out there and applying can make a real difference.鈥�

Her World Cup assignment also demanded resolution. For nearly two months, Cirby was based at a hotel in Santa Clara with other FIFA staff because of the long hours and the proximity to the stadium. The work has been especially demanding because Cirby has been doing it with a torn ACL, an injury she sustained this spring playing in a rec league kickball game. After consulting with doctors, she decided to postpone surgery until after the tournament.

鈥淚t鈥檚 really funny to be like, 鈥楴ot only am I working the World Cup, but I鈥檓 walking like 25,000 steps a day on a torn ACL,鈥欌�� Cirby laughed.

With surgery scheduled for late August, Cirby is looking forward to a well-earned break 鈥� and where her career will take her next. But this experience has reaffirmed why she chose a career in sports.

鈥淚 grew up playing soccer through high school, and I鈥檝e continued to be a big fan,鈥� Cirby said. 鈥淪eeing supporters from so many different countries bring that passion to every match has been the best part of the job.鈥�