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Articles by Tommy Kopetskie

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Shanetta M. Pendleton examines political bias and student belonging in new publication

May 19, 2026

The assistant professor of strategic communications published new research examining how communication students experience belonging, support and self-expression during a period of DEI retrenchment in higher education. The study explores how communicative climate, political identity and perceptions of voice shape students鈥 experiences on campus, while challenging assumptions about political bias in higher education.

What鈥檚 TikTok鈥檚 next campaign? Elon students have a few ideas

May 19, 2026

Working with TikTok and Elon alumna Julia Denick 鈥15, students in Professor Lee Bush鈥檚 Strategic Campaigns courses spent the spring semester developing campaigns designed to help brands and businesses better understand the platform鈥檚 influence on consumer discovery and purchasing decisions.

Undergraduate research opens unexpected doors for Lucy McAfee ’26

May 15, 2026

The exercise science and sport management double major recently served as lead author on a research publication in the Journal of Issues in Intercollegiate Athletics, capping an undergraduate experience shaped by mentorship, curiosity and an increasing passion for research.