Posts by omarak | Today at Elon | 福利亚洲国产精品 /u/news Sun, 31 May 2026 15:55:06 -0400 en-US hourly 1 Kevin O'Mara presents innovation research at international conference  /u/news/2014/08/13/kevin-omara-presents-innovation-research-at-international-conference/ Wed, 13 Aug 2014 15:15:00 +0000 /u/news/2014/08/13/kevin-omara-presents-innovation-research-at-international-conference/ Kevin O’Mara, professor of management and executive director of the Doherty Center for Entrepreneurial Leadership, presented his research on innovation and implications for teaching innovation at the 11th International Conference on Excellence and Innovation in Education: The Creativity – Innovation Challenge in July.

The research focuses on how individuals from different perspectives possess varied capabilities along eight dimensions of creativity. The paper contends that group creativity profiles should impact how innovation is taught to targeted groups.    

The research is being supported by a CATL grant.

]]> O’Mara presents paper at conference /u/news/2007/02/28/omara-presents-paper-at-conference/ Wed, 28 Feb 2007 13:20:00 +0000 /u/news/2007/02/28/omara-presents-paper-at-conference/ Dr. Kevin O’Mara, associate professor of business administration, presented a paper entitled, “Mass Customization as a Sustainable Business Strategy” at the 2007 ABBSS Conference in Las Vegas on February 24, 2007.

]]> O’Mara has paper accepted by journal /u/news/2006/11/03/omara-has-paper-accepted-by-journal/ Fri, 03 Nov 2006 20:50:00 +0000 /u/news/2006/11/03/omara-has-paper-accepted-by-journal/ Kevin O’Mara, associate professor of business administration, received notification that his paper entitled “The Strategic Case for Mass Customization” has been accepted for publication by the Journal of Business and Behavioral Sciences.

Abstract: Mass Customization is often hailed as the next business model due to its focus of delivering personalized products and services at mass production prices. Since the driving force behind mass customization is primarily technological advancements, much of the mass customization literature is devoted to technological, production, or logistical issues. This paper argues that while these issues are crucial for the adoption of this business model, the real strategic value of mass customization lies in its marketing implications. The mass customization business model provides unique, individualized customer information that, if harnessed, could potentially lead to significant switching costs advantages for the firm.

]]> O’Mara has paper accepted by journal /u/news/2006/11/03/omara-has-paper-accepted-by-journal-2/ Fri, 03 Nov 2006 20:50:00 +0000 /u/news/2006/11/03/omara-has-paper-accepted-by-journal-2/ Kevin O’Mara, associate professor of business administration, received notification that his paper entitled “The Strategic Case for Mass Customization” has been accepted for publication by the Journal of Business and Behavioral Sciences.

Abstract: Mass Customization is often hailed as the next business model due to its focus of delivering personalized products and services at mass production prices. Since the driving force behind mass customization is primarily technological advancements, much of the mass customization literature is devoted to technological, production, or logistical issues. This paper argues that while these issues are crucial for the adoption of this business model, the real strategic value of mass customization lies in its marketing implications. The mass customization business model provides unique, individualized customer information that, if harnessed, could potentially lead to significant switching costs advantages for the firm.

]]> O’Mara has paper accepted for publication /u/news/2006/10/20/omara-has-paper-accepted-for-publication/ Fri, 20 Oct 2006 12:26:00 +0000 /u/news/2006/10/20/omara-has-paper-accepted-for-publication/ Dr. Kevin O’Mara, associate professor of business administration, had his article titled, “Integrating ‘Live Cases’ into an MBA Curriculum,” accepted for publication in the Journal of Learning in Higher Education.

ABSTRACT: Historically, MBA education has been attacked for being too detached from the business world. Many MBA programs have responded with a variety of curricular initiatives to overcome this perceived shortcoming. This paper outlines one promising method, the “Live Case”, and its adoption into an MBA program. Student teams are placed in consulting situations with actual clients as part of a larger course. Specific implementation issues, procedures and recommendations are discussed in this paper.

]]> O’Mara has paper accepted for publication /u/news/2006/10/20/omara-has-paper-accepted-for-publication-2/ Fri, 20 Oct 2006 12:26:00 +0000 /u/news/2006/10/20/omara-has-paper-accepted-for-publication-2/ Dr. Kevin O’Mara, associate professor of business administration, had his article titled, “Integrating ‘Live Cases’ into an MBA Curriculum,” accepted for publication in the Journal of Learning in Higher Education.

ABSTRACT: Historically, MBA education has been attacked for being too detached from the business world. Many MBA programs have responded with a variety of curricular initiatives to overcome this perceived shortcoming. This paper outlines one promising method, the “Live Case”, and its adoption into an MBA program. Student teams are placed in consulting situations with actual clients as part of a larger course. Specific implementation issues, procedures and recommendations are discussed in this paper.

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