NACMA is a professional organization created by intercollegiate marketing administrators for intercollegiate marketing administrators. This professional organization provides for the exchange of current trends in intercollegiate marketing.

The mission of NACMA is to foster the highest possible professional and ethical standards, while providing athletics marketing and promotions practitioners a broad range of professional advancement opportunities. Further, it is NACMA’s mission to improve the overall understanding and effectiveness of the athletics marketing and promotions profession, while upholding the ideals of higher education.

NACMA’s membership has increased to over 860 intercollegiate marketing administrators since its inception in 1990.

NACMA will continue to grow in unison with NACDA to provide educational and networking opportunities.

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The 36-hour workshop, which draws administrators from NCAA Division II, Division III and NAIA schools, uses speakers and programming to teach and assist small college administrators with effectively marketing their athletics programs.

Durham and Mike Racy, vice president for NCAA Division II, initiated the seminar in 2004 with the help of Dave Pickle, editor of the NCAA News. The first meeting was held in Rock Hill, S.C. with 38 attendees and the second session was in Boston, Mass., in 2004 with 55 administrators in attendance. This year in Indianapolis, attendance numbers were over 100.

According to Durham, the seminar originally targeted areas of the country where Division II, Division III and NAIA schools are concentrated by athletic conferences. In the past two years, administrators from all over the country have been in attendance.

“The marketing of college athletics programs and the sponsorship landscape has changed so much over the last 10 years,” Durham said. “Athletics personnel at smaller schools are wrestling with how to improve their operations when faced with limited staff and ever shrinking finances. The level of success with ‘On the Road’ has been inspirational.”

Leonard comes to Elon after serving as tennis director at the Raleigh Racquet Club in Raleigh, N.C., from 1995-2004, where he was in charge of one of the largest junior programs in the South. He was responsible for coordinating and implementing clinics, facilitating tennis and social activities for members and handling all financial operations of the tennis program. Previously, Leonard served as assistant pro at the Raleigh Racquet Club. In that role, he taught clinics and individual lessons to adults and juniors, and coached and traveled with players of all levels.

A 1991 Elon graduate, Leonard was a member of Elon’s NAIA national championship tennis team in 1990. He was named all-conference and all-district in each of his four playing seasons. He was the 1991 South Atlantic Conference Player of the Year and Stein H. Basnight Outstanding Elon Male Athlete of the Year. He was an NAIA All-American in 1990 and 1991 and was inducted into the Elon Sports Hall of Fame in 2001.

Leonard continued his playing career after college, becoming the North Carolina state champion in 1992 and earning a number one ranking in the North Carolina men’s open division. He played professional tennis from 1993-1994, competing in circuit tournaments throughout the United States, Mexico, Canada, England, Spain and Portugal.

Perry comes to Elon after one year as an assistant coach at Auburn University, helping with team practice, individual lessons, practice planning, recruiting, travel arrangements and scouting. Before working at Auburn, she served as an assistant pro at the Duke Faculty Club, and was the pro at Hollow Rock Racquet Club in Durham, N.C., in 2003.

Perry served as a volunteer assistant women’s tennis coach at the University of North Carolina during the 2002-03 season and was assistant women’s coach at the University of Idaho in 2001-02. She also worked as a tennis professional at the Chapel Hill Tennis Club in 2002 and as a Van der Meer professional in Hilton Head, S.C., in 2001. While serving the Van der Meer World Class tennis program, Perry worked with touring professionals and top national players.

A 2001 graduate of UNC Wilmington, Perry played on the Seahawk tennis team from 1997-2001. She was named to the Colonial Athletic Association Honor Roll every year. She received the most improved player award from her team in 1998 and 2001, and the Coach’s Award in 2001. In 2000 and 2001, she earned the Seahawk Award, recognizing leadership, teamwork and athletic accomplishments.

Perry also played at North Carolina State University during the 1996-97 season, earning recognition on the Atlantic Coast Conference Honor Roll and as a University Scholar.

All projects submitted where judged by a panel of business leaders, which included the former Director of the Fiesta Bowl and the President of the Vista Sports Management Group. Durham believes that winning this award gives recognition to smaller schools.

“I think it helps demonstrate that smaller institutions, those institutions that don’t have all the resources that other Division-I schools have, can still make an impact in the community with a little hard work and creativity,” said Durham. “In winning second place, it reinforces that we do indeed do good things here at Elon.”

Durham’s promotion, entitled “Gear Up With The Phoenix,” ran last fall and allowed a child the opportunity to win an autograph party with the Phoenix football team. The promotion was held in association with Wal-Mart, the Alamance/Burlington School System, Domino’s Pizza, Jersey Mike’s Subs and Coca-Cola. The promotion was held at Wal-Mart, which was the first store in the area to carry Elon Phoenix apparel. In the apparel section of the store, a child could sign up to win the party, to be held at the winner’s school. At the end of October, the football team, coaches, cheerleaders, dance team and mascot loaded up two charter buses and headed to Smith Elementary School to party with the winner and nine of his friends.

Durham, an eight-year veteran at 福利亚洲国产精品, also serves as third Vice President for the NACMA and chairs the Sports Development Council for the Alamance County/Burlington Convention and Visitors Bureau.