Articles by Diane Swenson
Page 12 of 18
Elon Business Fellows visit New York City for immersive career experience
October 7, 2024
Business Fellows William Pinkley ’27 and Abigail Mulvaney ’27 share their recent experience in NYC.
Business students explore Charlotte’s economic history
October 2, 2024
Twenty-nine students traveled to ¸£ÀûÑÇÖÞ¹ú²ú¾«Æ·â€™s Charlotte National Campus to learn more about the economic history of the city.
Q&A with the newest Elon Business Executive in Residence
September 30, 2024
Sandeep Goel is one of the newest faces at Elon’s Business School, stepping into the role of Executive in Residence for Fall 2024.
Elon Business School welcomes eleven new faculty members
September 25, 2024
From business analytics to accounting, several new faculty members will be teaching at the Martha and Spencer Love School of Business.
Elon Professor explores strategies for repairing trust in sales relationships
September 6, 2024
How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at ¸£ÀûÑÇÖÞ¹ú²ú¾«Æ·, addresses this question in his latest research, published in Industrial Marketing Management.
Elon professor wins award for AI and consumer behavior research
August 27, 2024
Smaraki Mohanty, assistant professor of marketing at ¸£ÀûÑÇÖÞ¹ú²ú¾«Æ·, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.
Do plural brand names influence consumer attitudes?
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.
Elon professor examines consumer shift to private-label brands post-pandemic
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.
Princeton Review names Elon’s MBA program as one of Best Business Schools for 2024
July 17, 2024
The Martha and Spencer Love School of Business has been named one of the Best Business Schools for 2024 by the Princeton Review, thanks to its leadership philosophy, learning culture, and program flexibility.
Professor leads Elon students in refugee research
July 10, 2024
¸£ÀûÑÇÖÞ¹ú²ú¾«Æ· students, under the guidance of Professor Steve DeLoach, are conducting research to support Seed Effect's efforts in aiding South Sudanese refugees in Uganda.