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Student-faculty research examines what drives attendance in women鈥檚 college volleyball

October 16, 2025

Lily Barker 鈥25, a sport management major and former women鈥檚 volleyball player, collaborated with Assistant Professor Alex Traugutt on a study published in the Journal of Amateur Sport exploring what influences NCAA Division I volleyball match attendance. Their findings highlight the key roles of scheduling, opponent quality, and promotional efforts in attracting fans to games.