Record labels, book publishers and television networks are pushing their talent to appear online with a kind of blind faith that cyberspace is the wave of the future. “We don’t want to wake up one day and say, ‘This is interesting – we should have done it.'”
Predictor: Cohen, Alan
Prediction, in context:In a 1995 article in The New York Times, Gabriel Trip quotes Alan Cohen, marketing VP for NBC-TV. Trip writes: ”Record labels, book publishers and television networks are pushing their talent to appear online with a kind of blind faith that cyberspace is the wave of the future. ‘We don’t want to wake up one day and say, “This is interesting – we should have done it,”‘ said Alan Cohen, executive vice president of marketing for NBC-TV, which feeds guests to its own programming site on America Online. ‘We all see this has potential to be a big business.'”
Date of prediction: April 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: New York Times
Title, headline, chapter name: The Talk of Cyberspace
Quote Type: Partial quote
Page number or URL of document at time of study:
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty