Companies will be even more confused by all the choices, including interactive TV, computers in TVs, TVs in computers, and more. And big firms – which sell through magazines, direct mail, and catalogs – will seek advice from online consultants on how to best present content for their products or services using these various mediums.
Predictor: Sileo, Lorraine
Prediction, in context:In a 1995 article for Home Office Computing, Carol Leonetti Dannhauser reports on the top employment/business ideas for the year 2000. She interviews a panel of experts, including Lorraine Sileo of Simba Information, a media forecasting and consulting firm in Wilton, Connecticut. Dannhauser writes about an expected boom in the need for online and multimedia consultants: ”Sileo says companies will be even more confused by all the choices, including interactive TV, computers in TVs, TVs in computers, and more. And big firms – which sell through magazines, direct mail, and catalogs – will seek advice from online consultants on how to best present content for their products or services using these various mediums.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: Home Office Computing
Title, headline, chapter name: Best Businesses For the Year 2000: Which 35 Opportunities Will Be Hard to Beat – and Which Will Be Obsolete
Quote Type: Paraphrase
Page number or URL of document at time of study:
This data was logged into the Elon/Pew Predictions Database by: Pagano, Shawna